🎁 Before you apply, rehearse this interview. Create your free WorkMundi account and get an Interview Training on HelpsYouSpeak — no cost, no card. I want my training →
Marketing Automation Specialist (HubSpot, Marketo & CRM Automation) – Remote | U.S. Hours Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role At Pavago, one of our clients is hiring a Marketing Automation Specialist to build, optimize, and scale automated marketing systems that drive lead generation, conversion, pipeline growth, and revenue attribution . This is a hands-on execution role — not a passive campaign coordination position. You’ll design, build, test, and optimize: Email marketing automation Lead nurture workflows Lead scoring and lifecycle systems CRM automation Segmentation and lead routing Campaign tracking and attribution You’ll work across platforms such as HubSpot, Marketo, Pardot, ActiveCampaign, Klaviyo, and Salesforce , helping marketing and sales teams operate more efficiently and convert more leads into revenue. If you enjoy combining marketing automation, CRM systems, data, email marketing, and performance optimization , this role is a strong fit. What You’ll Own Marketing Automation & Workflow Development Build and optimize automated nurture sequences, drip campaigns, triggered workflows, and lifecycle automations Create scalable automation systems across the customer journey and marketing funnel Configure workflow triggers, conditions, branches, delays, and actions Test automation logic and troubleshoot workflow issues Improve lead progression from initial engagement through MQL, opportunity, and sales handoff Identify opportunities to reduce repetitive manual marketing processes Email Marketing & Campaign Execution Build, test, launch, and optimize email campaigns using: HubSpot Marketo Pardot ActiveCampaign Klaviyo Create automated nurture and lifecycle email sequences Conduct A/B testing across: Subject lines Email copy Calls-to-action Send times Audience segments Ensure campaigns are responsive, accessible, on-brand, and conversion-focused Monitor deliverability and campaign performance CRM Automation & Sales Alignment Integrate marketing automation workflows with CRM platforms such as: Salesforce HubSpot CRM Zoho CRM Build and maintain accurate lead routing and assignment workflows Improve marketing-to-sales handoff processes Maintain lifecycle stages and lead statuses Support lead scoring frameworks based on demographic, firmographic, and behavioral signals Ensure sales teams receive qualified leads with accurate context and engagement history Track progression from engagement → MQL → opportunity → revenue Lead Scoring, Segmentation & Database Management Build and optimize lead scoring models Segment audiences based on: Persona Industry Geography Behavior Engagement Lifecycle stage Maintain clean and organized marketing databases Audit CRM and marketing automation data for accuracy Identify duplicate, incomplete, or outdated records Improve database health and segmentation quality Support compliance with GDPR, CAN-SPAM, CCPA , and applicable email marketing requirements Analytics, Attribution & Reporting Monitor campaign and funnel performance across: Open rates Click-through rates Conversion rates MQL generation MQL-to-opportunity conversion Pipeline contribution Revenue attribution Build dashboards and reports using: HubSpot Marketo Power BI Tableau Analyze automation and campaign performance Identify funnel bottlenecks and optimization opportunities Translate marketing data into clear, actionable recommendations Integrations & Marketing Operations Support integrations between marketing automation platforms, CRM systems, and other business tools Use platforms such as Zapier to automate cross-platform workflows Troubleshoot synchronization, lead routing, and workflow issues Support API or webhook-based integrations where applicable Maintain organized documentation for automation logic, campaigns, and operational workflows Continuous Optimization Audit existing workflows and identify automation gaps Improve: Lead nurturing Campaign performance Lead scoring Database health Lead routing Workflow scalability Stay current with marketing automation platform updates Monitor email deliverability and automation best practices Recommend new systems and processes that improve marketing efficiency Required Experience & Skills Experience 2+ years of hands-on marketing automation experience Practical experience with one or more of: HubSpot Marketo Pardot / Account Engagement ActiveCampaign Klaviyo Similar marketing automation platforms Experience building: Automated workflows Lead scoring systems Nurture sequences Drip campaigns Lifecycle automations Segmentation systems Technical & Marketing Skills Strong understanding of: CRM systems Marketing funnels Lead lifecycle management Marketing automation logic Lead attribution Email marketing Lead routing and sales handoffs Strong Excel or Google Sheets skills Understanding of email deliverability best practices Familiarity with data privacy and email compliance requirements Ability to troubleshoot automation and data-flow issues Communication & Execution Strong written English communication skills Excellent organizational and problem-solving abilities High attention to detail Ability to manage multiple campaigns and workflows simultaneously Comfortable collaborating with marketing and sales stakeholders Able to work independently in a remote environment during U.S. business hours Nice to Have HubSpot certification Marketo certification Pardot / Salesforce Account Engagement certification Experience with: Zapier API integrations Webhooks Multi-touch attribution Experience using: Power BI Tableau Advanced reporting platforms Background in: B2B SaaS Professional services E-commerce Growth marketing Experience working with U.S.-based marketing or sales teams Tools & Platforms You should be comfortable working with or quickly learning: HubSpot Marketo Pardot / Account Engagement ActiveCampaign Klaviyo Salesforce HubSpot CRM Zoho CRM Zapier Excel / Google Sheets Power BI Tableau API and webhook integrations What Makes You a Strong Fit You may be especially successful in this role if you: Think in systems, workflows, funnels, and conversion paths Can independently build automation workflows from start to finish Understand how marketing automation connects directly to sales pipeline Are analytical and highly detail-oriented Care about clean CRM data and reliable automation Proactively identify inefficient or broken processes Balance technical execution with marketing objectives Enjoy testing and continuously improving campaign performance Can manage several workflows without sacrificing accuracy What a Typical Day Looks Like Your day may include: Building and testing automated workflows Launching email and nurture campaigns Reviewing campaign engagement and conversion data Adjusting lead scoring criteria Auditing segmentation and CRM data Troubleshooting lead routing or automation issues Reviewing MQL-to-opportunity conversion performance Building campaign dashboards and reports Collaborating with sales and marketing teams Identifying opportunities to automate manual processes In short: You build and optimize marketing automation systems that improve lead conversion, CRM efficiency, pipeline generation, and revenue growth. Key Metrics for Success Email open rates and click-through rates MQL generation and quality MQL-to-opportunity conversion rate Campaign-driven pipeline contribution Revenue attribution accuracy CRM data accuracy and database health Lead routing accuracy Segmentation quality Workflow reliability Email deliverability Reduction in manual marketing operations Speed and accuracy of campaign execution Why This Role Stands Out Direct ownership of marketing automation systems Measurable impact on pipeline and revenue Hands-on exposure to leading CRM and automation platforms Opportunity to optimize the complete marketing funnel Work at the intersection of marketing, automation, CRM, data, and revenue operations High-autonomy remote environment Strong career growth opportunities into: Marketing Operations Manager Revenue Operations Specialist CRM Automation Lead Lifecycle Marketing Manager Marketing Automation Manager Interview Process Initial Screening Call Spark Hire Intro Video Recruiter Interview Practical Marketing Automation Assessment Client Interview Offer & Onboarding Apply Now If you have hands-on experience with HubSpot, Marketo, Pardot, ActiveCampaign, Klaviyo, CRM automation, email marketing, and lead nurturing , and enjoy building systems that turn marketing engagement into measurable pipeline, we’d love to hear from you. Apply now to help build and scale high-performing marketing automation systems that improve conversion, operational efficiency, and revenue growth. #MarketingAutomation #HubSpot #Marketo #Pardot #Salesforce #CRM #EmailMarketing #MarketingOperations #LeadGeneration #LeadNurturing #RevOps #B2BMarketing #RemoteJobs #MarketingJobs
Here's where they are, who's hiring them, and what to say in your interview.
27.322Jobs
5.920SG
62%EN
Singapore alone has 5,920 of them. India has 3,543. The US has 2,443. If you're looking at a marketing role, geography matters: check WorkMundi's location filters to see which regions match your visa status and timezone. Don't apply everywhere; apply where you can actually work.
Four employers are posting at scale: SIMPLE RECRUIT (1,205 jobs), ROYAL ORG PTE. LTD. (795), SKILLMATCH RECRUITMENT (435), and jobgether (371). If you see a job from one of these names, you're looking at a company that hires marketing roles repeatedly. That's a signal of stability—and a chance to learn their hiring patterns across multiple openings.
In your interview, expect this question: 'Tell us about a time you measured the success of a campaign.' Marketing hiring managers ask this because they want proof you think in metrics, not hunches. Come with a real example—conversions, clicks, revenue, engagement rate, cost per acquisition—pick the metric that mattered most. Show you track what you do.
16,882 of these 27,322 job ads have text written in English. That's the ad itself, not necessarily the language the job requires. Read the job description carefully to confirm what languages the role needs.