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Lead, Marketing Measurement and Strategy (Bengaluru)

dentsu · Bangalore

📅 04/08/2026
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Role: Director - Media Effectiveness Experience Required: 8+ years Location: Bangalore Key Responsibilities: 1. Execute Strategic Roadmap - Aid in executing a comprehensive strategic roadmap for marketing effectiveness. - Incorporate methodologies like marketing measurement, simulation/forecasting, and scenario planning. - Drive tangible business outcomes through a well-defined and actionable strategy. 2. Harmonize Online and Offline Channel Performance: - Leverage marketing analytics to seamlessly harmonize online and offline perspectives of channel performance. - Utilize MMM, MTA, test & control methodologies to present a unified, cross-channel view of marketing performance and attribution. - Derive actionable insights to inform strategic decision-making. 3. Client Data Acquisition - Facilitate clients in acquiring essential data for ROI analyses. - Ensure a thorough understanding of client needs and goals to tailor data acquisition processes accordingly. 4. Collaborate with the Media Team: - Collaborate closely with the Media team to craft cross-channel measurement plans and KPIs. - Consider business nuances like campaign objectives (e.G., performance vs. awareness) to ensure effective measurement strategies. 5. Drive Evolution of Measurement Practices: - Propel the evolution and acceleration of measurement practices. - Introduce cutting-edge test designs to ensure continual learning and adaptation to industry shifts. 6. Refine and Enhance Analytics Models: - Continuously refine and enhance marketing analytics and optimization models. - Work closely with the data science team to adapt models to shifts in the business landscape. 7. Develop Replicable Models and Tools: - Develop replicable models, tools, and templates that are scalable and universally applicable across clients. - Ensure the efficiency and effectiveness of measurement tools for seamless implementation. 8. Ad Hoc Analysis and Decision Support: - Address requests for ad hoc analysis to guide business decisions. - Inform marketing budget allocation through comprehensive analysis and insights. Interested candidates can share their CV at pratiksha.sharma@dentsu.com along with the following details: - Total Years of Experience in Media Effectiveness - Current Company - Notice Period - Current CTC - Salary Expectations - Current Location - Open to work from Bangalore - What impact have you done on Business through Media Effectiveness - How many people are reporting under you .
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