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Role and key responsibilities: Organic social contentDevelop and curate high-impact, engaging content that strengthens Firstsource's reputation across key strategic pillarsEnsure all social media content aligns with organizational messages, business objectives and builds a strong narrative for the brandPartner with cross-functional internal stakeholders to identify and build relevant, impactful, and engaging contentCollaborate with the design team to ideate and create visual communication that engages the audiences and effectively delivers the messageEmployee & Leadership AdvocacyBuild a strong employee advocacy program to amplify key initiatives and company culture.Support leadership advocacy through tailored content strategiesMonitor and optimize employee-generated content for continuous impact and engagementAnalysis and reportingDeveloping regular reports on social media performance and presenceRecommending action basis insights/trends and best practicesLead ORM reporting and response processRecruitment marketingAct as a strategic business partner to the HR team, supporting on all recruitment marketing related initiatives, across firstAlum (Alumni Network), LinkedIn Life, Glassdoor, Indeed, etc.Develop and execute a compelling employer brand strategy on social media to showcase Firstsource as a great place to work.Regularly assess and refine content to ensure messaging stays fresh, relevant, and aligned with employer brand goals.Stay up to date with recruitment marketing trends, employer branding innovations, and industry best practices.Conduct competitive analysis to ensure Firstsource remains a top employer of choice on digital platforms.Skills and experience: 8 years of experience in communications, and content development, with proven experience in managing social media for a brandStrong knowledge of branding, content strategy and corporate communications in a global settingExceptional communication skills in English (written and verbal)Ability to develop and execute creative, strategic, and data-driven social media campaignsExperience working in a fast-paced, dynamic environment, with virtual teams across time zones and locationsStrong stakeholder management and collaboration skillsDetail-oriented with a process-driven approach to documentation and execution.Ability to adapt messaging for different platforms and audiences.Ability to come up with creative, innovative ways to build interest and engagement across audiences .