Manager Public Relations and Social Media

Position : Manager Public Relations and Social Media Location : Mumbai Experience : 10+ years, including at least 3 years in a supervisory or lead role Employment Type : Full-Time Reports To : Senior Leadership Industry : Animation, VFX, Gaming, Media & Entertainment About 88 Pictures 88 Pictures is a global animation, VFX and gaming studio with operations across Mumbai, Bengaluru, Toronto, and London. The studio collaborates with leading studios, filmmakers, and content creators to deliver high-quality visual storytelling for audiences worldwide. 88 Pictures is looking for an experienced communications professional to lead the studio's public relations, social media, and brand communication function across both its animation and VFX business and its gaming division, 88 Games. Role Overview The Manager Public Relations and Social Media will own the studio's external voice across social media, press and industry platforms, covering both the animation and VFX business and 88 Games, the studio's gaming division. The role covers annual communication planning, media strategy, campaign ownership, influencer and creator marketing, creative direction and the management of internal team members, agencies and external partners. The position is responsible for translating the studio's projects, achievements, and people stories into consistent, well-timed communication across markets, and for ensuring that all external messaging meets the required standards of quality, approval and confidentiality. Key Responsibilities Communication Strategy and Planning Build the annual and quarterly communication strategy covering social media, public relations, employer branding and corporate communication. Define messaging pillars, campaign themes and communication priorities in line with the studio's business and creative objectives. Plan and manage the communication calendar across projects, releases, festivals, industry events, awards and hiring drives. Own the communication budget, including agency retainers, paid campaigns, event spends and production costs. Social Media Leadership Lead the studio's presence across LinkedIn, Instagram, Facebook, YouTube and other relevant platforms. Set the content strategy, publishing cadence and tone of voice for each platform, and review all content prior to release. Direct campaigns around studio projects, milestones, awards, events, employee stories, hiring initiatives and industry developments. Establish community management standards for comments, messages and audience interactions, and handle sensitive or escalated responses directly. Track platform performance and audience growth, and use insights to refine strategy and content mix. Creative Direction and Content Oversight Provide creative direction for social media posts, carousels, reels, short-form videos, motion graphics, announcements and presentation material. Review creative output against the studio's visual identity and brand guidelines, and maintain and update those guidelines as required. Guide the use of project artwork, photographs, event footage and employee content across platforms, in coordination with internal creative teams. Brief and manage photographers, videographers, designers and external creative partners. Public Relations and Media Relations Own the PR strategy for studio announcements, project reveals, awards, leadership appointments, events and business milestones. Approve press releases, media notes, leadership quotes, company profiles, interview briefs and crisis responses. Build and maintain senior-level relationships with journalists, entertainment publications, trade media and industry platforms across India and international markets. Lead media interactions, interviews, press events and coverage at industry forums and festivals. Manage PR agencies and communication partners, including scope, deliverables, timelines and performance review. Prepare leadership for conferences, panels, award events, interviews and public appearances. Maintain a coverage tracker and report on share of voice, media reach and campaign outcomes. Gaming Division 88 Games Own the communication strategy for 88 Games across PR, social media, influencer marketing and community platforms, alongside the studio's animation and VFX communication. Plan and manage launch communication for game titles, including announcements, trailers, developer updates, closed tests, wishlist drives and release-day activity. Build relationships with gaming and technology media, trade publications, review outlets and industry platforms in India and international markets. Lead influencer and creator marketing, including identification of streamers, creators and community voices, outreach, briefing, commercial terms, campaign execution and performance review. Manage game community channels and their tone of engagement across platforms such as Discord, Steam, YouTube, Reddit and X, and coordinate community response during launches .