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Digital Marketing & Communications Executive

Vidayaranya · Bangalore

📅 19/08/2026
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JOB DESCRIPTION Digital Marketing & Communications Executive 1. Position Details Position: Digital Marketing & Communications Executive Department: Communications & Resource Mobilization Organization: Vidyaranya Location: Shivajinagar, Bengaluru Reporting To: General Secretary / Head Resource Mobilization & Communications Employment Type: Full-Time 2. About the Position Vidyaranya is seeking a dynamic, creative and results-oriented Digital Marketing & Communications Executive to strengthen the organizations digital presence, public communications, donor engagement and visibility. The position will be responsible for developing and implementing digital communication strategies, managing social media platforms, creating compelling content, maintaining website content, promoting Vidyaranyas programmes and projects, and supporting resource mobilization through effective digital outreach. The candidate should be passionate about social impact and have strong skills in digital marketing, content creation, social media management, communication and basic analytics. 3. Key Responsibilities A. Digital Marketing & Social Media - Develop and implement a comprehensive digital marketing and communications plan for Vidyaranya. - Manage the organizations social media platforms, including Facebook, Instagram, LinkedIn, YouTube and other relevant platforms. - Create and publish regular, engaging and professional posts highlighting Vidyaranyas programmes, projects, beneficiaries, events and achievements. - Develop social media campaigns for fundraising, CSR engagement, volunteering, awareness and programme promotion. - Increase followers, engagement, reach and overall digital visibility of the organization. - Monitor social media trends and identify opportunities to improve engagement. - Prepare monthly social media calendars and ensure timely publication of content. B. Content Creation - Develop high-quality content for social media, website, newsletters, brochures, presentations and other communication materials. - Prepare captions, articles, success stories, case studies, project highlights and impact stories. - Convert programme information into attractive and easy-to-understand digital content. - Coordinate with programme teams to collect photographs, videos, beneficiary stories, achievements and field updates. - Ensure all content reflects Vidyaranyas values, professionalism and social impact. C. Website Management - Regularly update website content relating to projects, programmes, events, news, achievements and organisational developments. - Coordinate with the website developer/vendor for technical updates and improvements. - Ensure website information is accurate, current and professionally presented. - Improve website visibility through basic SEO practices. - Monitor website traffic and prepare periodic performance reports. D. Photography, Video & Creative Communication - Coordinate photography and video documentation of important programmes, events and activities. - Create or coordinate the creation of short videos, reels, interviews, testimonials and project videos. - Develop creative designs using tools such as Canva or other relevant design software. - Maintain an organized digital library of photographs, videos, creatives and communication materials. - Ensure appropriate consent and organizational guidelines are followed when using beneficiary photographs and stories. E. Fundraising & CSR Communication Support - Support the Resource Mobilization team by developing digital communication materials for CSR and donor outreach. - Prepare project presentations, donor stories, campaign materials, fundraising creatives and impact communications. - Promote fundraising campaigns through appropriate digital channels. - Develop communication materials showcasing the impact of CSR partnerships and donor support. - Assist in generating potential donor, CSR and fundraising leads through digital channels. - Coordinate with the Resource Mobilization team to promote funding requirements and project opportunities. F. Public Relations & Organizational Communication - Support communication related to important organizational events, campaigns, partnerships and achievements. - Prepare press notes, media content and organizational announcements when required. - Maintain professional communication with external agencies, media representatives, creative agencies and digital service providers. - Support development of newsletters and periodic organizational updates. - Ensure consistency in Vidyaranyas branding, messaging and communication style. G. Digital Campaigns & Lead Generation - Plan and execute digital campaigns for specific Vidyaranya projects and fundraising requirements. - Explore appropriate digital platforms for donor outreach and campaign promotion. - Track campaign performance, enquiries and leads. - Coordinate with the Resource Mobilization team to .
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