Lead performance media buyer - us lead generation

The 6ix Media Solutions Inc. is a Canada-based performance marketing company focused on scaling high-quality US lead generation campaigns across multiple verticals, including Insurance, Refinance, Finance, Debt, Payday Loans, Education, Home Services, Nutra, GLP-1, Biz Op, VSL, and related performance marketing offers. We are looking for a Lead Performance Media Buyer with strong hands-on experience in US lead generation. This is not a basic campaign management role. We are looking for someone who can launch offers from scratch, test new campaigns, identify winning angles, optimize performance, and scale profitable campaigns. The main focus of this role will be to validate new campaigns, find profitable opportunities, and build a clear path for scaling successful campaigns across the media buying team. Key Responsibilities Launch, test, manage, optimize, and scale US lead generation campaigns Test new offers, angles, creatives, funnels, and traffic sources Build profitable campaigns from scratch and identify winning strategies Manage campaigns across Meta, News Break, and other paid traffic platforms Analyze performance based on CPC, CPL, CTR, CVR, EPC, ROI, lead quality, and advertiser feedback Monitor campaign economics and make data-driven decisions on scaling, pausing, or optimizing campaigns Understand Red Track reporting, attribution, postback flow, and tracking logic Ensure campaigns follow advertiser compliance and traffic quality requirements Document clear learnings from tests so winning campaigns can be scaled further Required Experience 5+ years of hands-on performance media buying experience Proven experience running US lead generation campaigns Strong hands-on experience with Meta/Facebook Ads is required Experience with News Break is highly preferred Experience with Snapchat, Tik Tok, Native, Display, or Google is a strong plus Good hands-on experience with Red Track is required Strong understanding of tracking links, postbacks, pixels, attribution, and reporting logic Experience in one or more lead generation verticals such as Insurance, Refinance, Debt, Payday Loans, Finance, Education, Home Services, Nutra, GLP-1, Biz Op, VSL, or similar offers Strong understanding of CPL, EPC, ROI, lead quality, and campaign economics Ability to test new campaigns from scratch and scale profitable winners Strong analytical mindset with the ability to make decisions based on data This Role Is Not a Fit If Your experience is mainly in e-commerce, dropshipping, or search arbitrage You have not worked on US lead generation campaigns You only manage existing campaigns and are not comfortable testing new offers from scratch You do not understand Red Track, postbacks, pixels, attribution, or campaign reporting You are not comfortable being accountable for campaign performance, ROI, and profitability What We Offer Competitive salary based on experience Fully remote full-time role Performance-based growth opportunities Opportunity to test new offers, creatives, and traffic sources Fast-moving environment with real scaling opportunities Direct impact on the growth of the company Growth Opportunity This role will start as a hands-on performance media buying position. As performance is proven, there may be an opportunity to take on more responsibility, including improving internal processes, guiding other media buyers, and supporting the growth of the media buying team. We are looking for someone who thinks like an operator, tests with discipline, reads data clearly, and knows how to turn campaigns into profitable scale. .