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Senior Marketing Manager - B2B Product

UnitedHealth Group · Gurugram

📅 14/08/2026
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Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives. The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best. Here, you will find a culture guided by inclusion, talented peers, comprehensive benefits and career development opportunities. Come make an impact on the communities we serve as you help us advance health optimization on a global scale. Join us to start Caring. Connecting. Growing together. Seeking a strategic and execution-oriented Product Marketer to help drive market growth, customer engagement, and revenue acceleration across our healthcare technology and services portfolio. This role serves as the bridge between product, sales, marketing, and customer teams, translating complex solutions into clear, differentiated market narratives that resonate with healthcare executives, payers, providers, and health systems. The ideal candidate combines experience in go-to-market strategy, product messaging and positioning, sales enablement, and content development, with the ability to create compelling thought leadership and customer-facing materials that influence buying decisions and support growth objectives. Primary Responsibilities: Support go-to-market strategy & product launchesPartner with marketing leaders, product management, and sales to align on commercialization approachHelp define target audiences, buyer personas, market opportunities, and competitive positioningHelp develop differentiated product and value prop messagingDevelop sales enablement tools to improve sales effectivenessProduct Messaging & PositioningHelp develop differentiated product messaging, value propositions, and positioning frameworks that clearly articulate customer benefits and business impactTranslate complex healthcare and technology capabilities into compelling customer- centric narrativesEnsure consistent messaging across all customer touchpoints, marketing campaigns, and sales engagementsContent Strategy & Content CreationCreate, edit, and oversee development of: Sales presentations and executive briefingsProduct datasheets and solution overviewsCustomer success stories and case studiesWhite papers and thought leadership contentArticles, blogs, newsletters, and web contentDemo videos, infographics, webinars, and social contentCollaborate with subject matter experts, clinical leaders, and product teams to produce high-value content that supports demand generation and market educationSales EnablementPartner with sales leadership to develop tools and resources that improve sales effectivenessCreate sales playbooks, battle cards, competitive comparisons, FAQs, and objection-handling materialsSupport customer presentations, executive briefings, and strategic pursuitsComply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regard to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment). The Company may adopt, vary or rescind these policies and directives in its absolute discretion and without any limitation (implied or otherwise) on its ability to do soRequired Qualification: Graduate At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone - of every race, gender, sexuality, age, location and income - deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission. .
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