Social Media Strategist

Location : Work from Office Dhanori, Pune Type: Full-Time Experience: 1.5 3 Years About Witrex Witrex is a fast-growing integrated digital marketing and growth agency helping brands scale through strategic storytelling, performance marketing, social media, design, and technology-led solutions. We work with emerging startups and fast-growing businesses to build creative, insight-driven campaigns that drive measurable brand growth, engagement, and digital impact. Role Overview We are looking for a creative and strategic Associate Social Media Strategist to lead and manage the end-to-end social media strategy and execution for Witrex and client brands. The ideal candidate should combine strategic thinking, creative campaign ideation, platform expertise, and hands-on execution skills. Key Responsibilities 1. Social Media Strategy & Platform Management - Develop and execute comprehensive social media strategies aligned with business objectives - Manage end-to-end social media operations across Instagram, LinkedIn, YouTube, and other platforms - Drive growth, engagement, and performance metrics - Monitor platform trends and algorithm updates 2. Content Strategy & Creative Direction - Develop monthly and quarterly content calendars - Conceptualize social-first campaigns and viral formats - Collaborate with writers, designers, and marketers - Maintain brand voice and visual consistency 3. Campaign Planning & Execution - Plan and execute campaigns from ideation to reporting - Drive engagement using reels, carousels, stories, and trend-based formats - Provide creative direction for campaigns and ad creatives 4. Copy & Messaging Strategy - Guide captions, hooks, and storytelling formats - Ensure messaging aligns with brand positioning 5. Paid Media Awareness - Strong understanding of Meta Ads and Google Ads - Work with performance teams on campaign creatives 6. Analytics, AI & Optimization - Track engagement, reach, CTR, and performance metrics - Use AI tools for research, content ideation, automation, and reporting - Monitor competitors and industry benchmarks Required Skills - 1.5 3 years experience in social media strategy or management - Strong understanding of Instagram, LinkedIn, and social media platforms - Knowledge of Meta Ads and Google Ads ecosystems - Experience managing content calendars and campaigns - Strong creative thinking ability - Familiarity with AI tools for marketing workflows Preferred Attributes - Strong trend awareness - Ability to manage multiple brands simultaneously - Ownership-driven mindset - Performance-focused marketing approach Why Join Witrex - Opportunity to lead social media strategies end-to-end - Exposure to diverse brands and campaigns - Fast-paced creative agency culture - Strong career growth opportunities .