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About the company At StudyIn, we believe that the right guidance has the power to change lives. As the worlds most trusted higher education specialist, weve assisted over 1.3 million students in accessing study opportunities since 2006, placing them at top universities across the UK, USA, Canada, Australia, New Zealand, Ireland and Dubai. Our global team of 500+ professionals spans 40+ countries worldwide, offering expert counselling, admissions support, visa guidance and university partnerships. Main Duties & Scope of the role Were looking for a creative and performancedriven Social Media Manager who can develop engaging content and build a strong organic social presence that drives meaningful student/university engagement and demand generation across all social platforms. This role focuses on writing and content creation; you will craft posts, reels, carousels, and scripts that are clear, engaging, and aligned with StudyIns brand voice. You will also shape and implement social strategy by analysing performance data, optimising campaigns, and experimenting with formats to maximise reach and lead generation. This position is ideal for someone fascinated by how content performs on social platforms. You will play a pivotal role in building StudyIns social presence, ensuring every post strengthens trust, engagement, and visibility with students while advancing measurable growth objectives. Key Responsibilities - Develop and execute social media strategies that support StudyIns growth objectives, with a robust focus on organic audience growth, engagement, brand visibility, and demand generation - Create shortform copy for content across all social channels - Produce engaging posts, reels, carousels, and shortform scripts that drive student interaction - Use generative AI tools to draft, refine, and optimise content efficiently - Monitor performance data and social trends to refine strategies and identify opportunities for growth - Optimise all content output for platform algorithms and viewer retention to drive measurable performance while upholding brand excellence - Collaborate with crossfunctional departments to align social output with broader marketing objectives, student enrolment efforts, and strategic brand identity - Grow followers and engagement across all social channels by implementing datadriven content campaigns About the Candidate (including required competencies) Were looking for a creative and growthminded social content professional who is a skilled writer and a strong storyteller. You should be comfortable creating content across multiple formats and platforms while constantly experimenting with new ideas, trends, and strategies to drive organic growth and engagement. You thrive on creativity, clarity, and storytelling, and understand how to turn business objectives into highperforming content that builds audience trust, increases visibility, and generates meaningful engagement and leads. You are naturally curious about social performance, platform behaviour, and emerging trends, with a proactive mindset focused on continuous improvement and innovation. Requirements & Qualification - 4-7 years of experience in social media content creation - Proven success in developing social strategies and producing content that drives measurable engagement and follower growth across major platforms. - Strong copywriting skills for shortform, persuasive, and engaging content - Familiarity with generative AI tools for content ideation and optimisation - Ability to manage multiple projects in a fastpaced environment and adapt quickly to new trends .