Digital Performance & SEO Specialist

Company: AM Marketing Lab Location: Hyderabad Employment Type: Full-Time Experience: 23+ Years of Relevant Experience Compensation: 6 LPA (3LPA Fixed + 3LPA Performance-Linked Variable) Company Description : AI Marketing Lab is an integrated AI, Digital Marketing, and Business Growth company working with brands across multiple industries and markets. We work across performance marketing, SEO, social media, website optimisation, content, analytics, AI-powered marketing, and digital growth strategies to help businesses generate measurable business outcomes. We are looking for a Digital Marketing Associate who can think beyond individual marketing channels and understand how different digital activities work together to drive leads, sales, revenue, ROI, and long-term brand growth. This is not a role for someone who specialises in only one area. We are looking for an overall digital marketing player with strong hands-on experience. About the Role: As a Digital Marketing Associate, you will be responsible for planning, executing, analysing, and optimising digital marketing activities across multiple brands. The ideal candidate should have strong practical knowledge of Performance Marketing and SEO, along with a good understanding of websites, analytics, lead generation, conversion optimisation, content, and social media. You should be comfortable working with different business models and industries, particularly e-commerce, healthcare, hospitals, services, and lead-generation businesses. Most importantly, you should be able to connect marketing activities to actual business results. Key Responsibilities: Performance Marketing Plan, execute, monitor, and optimise paid campaigns across platforms such as Google Ads and Meta Ads.Manage campaigns focused on lead generation, e-commerce sales, conversions, and business growth.Develop campaign structures, audience strategies, keyword strategies, creatives, landing pages, and conversion funnels.Monitor CPL, CPA, ROAS, ROI, CTR, CPC, conversion rate, revenue, and lead quality.Identify opportunities to improve campaign efficiency and scale successful campaigns.Analyse campaign performance and provide actionable recommendations.Work closely with creative and content teams to improve ad performance.SEO Develop and execute practical on-page, off-page, technical, and local SEO strategies.Conduct keyword research and identify high-intent search opportunities.Monitor keyword rankings, organic traffic, search visibility, and conversions.Plan SEO content strategies based on business objectives and search intent.Optimise website pages, metadata, headings, internal linking, and content.Identify technical SEO issues and coordinate with the website/development team for implementation.Track SEO performance and provide regular reports on keyword and traffic growth.Drive measurable improvement in organic rankings and qualified organic traffic.Website & Conversion Optimization Have a strong understanding of how websites contribute to digital marketing performance.Analyse landing pages, website journeys, forms, CTAs, and conversion points.Identify website issues that may impact lead generation, sales, or user experience.Work with the web team to improve landing pages, website content, speed, structure, and conversion rates.Understand basic website analytics and user behaviour.Analytics & Reporting Analyse data from GA4, Google Ads, Meta Ads, Search Console, and other relevant platforms.Track and interpret marketing KPIs across different channels.Prepare performance reports with clear insights rather than simply presenting numbers.Identify what is working, what is not working, and what should be changed.Connect marketing metrics with actual business outcomes such as revenue, qualified leads, sales, and ROI.Multi-Brand Marketing You will have the opportunity to work across multiple brands and industries, including: E-commerceHealthcare & hospitalsB2BEducationConsumer brandsProfessional servicesLead-generation businessesTechnology and AI businessesThe ability to understand different customer journeys, business models, target audiences, and conversion funnels will be an important part of the role. Required Technical Skills: Mandatory 23+ years of hands-on digital marketing experience.Strong practical experience in Performance Marketing.Hands-on experience managing Google Ads and Meta Ads.Strong understanding of SEO and proven experience working on SEO campaigns.Good understanding of website structure, landing pages, CRO, and user journeys.Experience with analytics and performance reporting.Strong understanding of lead generation and conversion funnels.Ability to analyse data and make optimisation decisions based on performance.Experience working with multiple brands, clients, or industries is highly preferred.Industry Experience: Candidates who have previously worked with e-commerce, hospitals, healthcare, education, B2B, service businesses, or .