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Job Title: AVP Marketing Experience: 57 Years Location: Hyderabad Employment Type: Full-Time About The Role P99Soft is looking for an experienced AVP Marketing to build, lead, and scale an integrated B2B marketing function that drives brand awareness, demand generation, account engagement, and revenue growth. The ideal candidate will have a strong background in B2B technology/IT services marketing , with expertise in content marketing, SEO, paid media, Account-Based Marketing (ABM), inbound demand generation, partner marketing, and marketing operations . The role requires close collaboration with Sales, SDR, Alliances, Pre-sales, Delivery, and CoE teams to execute high-impact marketing strategies that contribute to qualified pipeline and business growth. Key Responsibilities Marketing Strategy & Brand Positioning - Develop annual and quarterly marketing strategies aligned with revenue goals, target industries, geographies, and service offerings. - Define brand positioning, messaging, and value propositions focused on business outcomes. - Manage the integrated marketing calendar and allocate budgets across marketing channels. - Ensure consistent brand messaging across the website, social media, campaigns, sales collateral, and partner platforms. Team Leadership & Marketing Operations - Lead and manage SEO, Content, Social Media, Digital Marketing teams, agencies, and vendors. - Define team KRAs, performance metrics, delivery standards, and review processes. - Implement and manage CRM, marketing automation, analytics, and attribution frameworks. - Build dashboards to track campaign performance, brand visibility, lead conversion, account engagement, pipeline contribution, and marketing ROI. Thought Leadership & Content Marketing - Develop a structured content strategy including: - Articles - Blogs - White Papers - Case Studies - Solution Briefs - Videos - Webinars - Executive Thought Leadership - Collaborate with Leadership, Delivery, and CoE teams to transform technical expertise into customer-focused content. - Create buyer-specific, industry-specific, and service-specific content throughout the customer journey. - Measure content effectiveness based on engagement, lead generation, sales utilization, and pipeline influence. Inbound Marketing, Paid Media & SEO - Plan and execute integrated demand generation campaigns across: - Search Marketing - Paid Advertising - Social Media - Email Marketing - Website - Webinars - Events - Improve organic search visibility through: - Technical SEO - On-page & Off-page SEO - Keyword Strategy - Content Optimization - Authority Building - Manage landing pages, lead capture, nurturing campaigns, and conversion optimization. - Optimize marketing spend based on qualified leads, conversion rates, pipeline contribution, and acquisition costs. Account-Based Marketing (ABM) - Identify and prioritize strategic target accounts in collaboration with Sales teams. - Design personalized ABM campaigns using targeted content, executive engagement, events, and outreach. - Align ABM initiatives with SDR outreach and partner engagement. - Track account progression from engagement to qualified opportunities and customer acquisition. Partner & Co-Marketing - Execute joint marketing initiatives with ecosystem partners including: - AWS - Salesforce - Databricks - Snowflake - Hyperscalers - Manage - Co-branded campaigns - Webinars - Workshops - Events - Account development programs - Utilize Market Development Funds (MDF) effectively. - Ensure partner marketing activities contribute to pipeline growth and revenue generation. Sales & SDR Alignment - Collaborate with Sales leadership to align marketing campaigns with strategic account priorities. - Equip Sales and SDR teams with: - Campaign briefs - Messaging - Sales collateral - Case studies - Follow-up assets - Define lead scoring, qualification, handover, follow-up, and feedback processes. - Review lead quality, meeting outcomes, opportunity conversion, and pipeline progression with Sales and SDR teams. Key Performance Indicators (KPIs) - Marketing Strategy Execution - Campaign Planning & Execution - Budget Utilization - Brand Awareness & Market Visibility - Audience Growth - Branded Search Performance - Website Traffic - Share of Voice - Thought Leadership - Content Performance - Content-Influenced Pipeline - Qualified Inbound Leads - Sales Accepted Leads (SAL) - Marketing Qualified Leads (MQL) - Chance Creation - Marketing-Sourced Pipeline - Cost Per Qualified Lead (CPQL) - Organic Search Performance - SEO Performance - Conversion Rate Optimization - Account-Based Marketing Performance - Target Account Engagement - Pipeline from ABM Campaigns - Partner Marketing Performance - MDF Utilization - Marketing Analytics & Reporting - Data Accuracy - Campaign Turnaround Time - Team Performance - Agency Management - Marketing-Sourced Revenue .
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Four employers are posting at scale: SIMPLE RECRUIT (1,205 jobs), ROYAL ORG PTE. LTD. (795), SKILLMATCH RECRUITMENT (435), and jobgether (371). If you see a job from one of these names, you're looking at a company that hires marketing roles repeatedly. That's a signal of stability—and a chance to learn their hiring patterns across multiple openings.
In your interview, expect this question: 'Tell us about a time you measured the success of a campaign.' Marketing hiring managers ask this because they want proof you think in metrics, not hunches. Come with a real example—conversions, clicks, revenue, engagement rate, cost per acquisition—pick the metric that mattered most. Show you track what you do.
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