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Trade Marketing Executive Chennai (India)

Sundrop Brands · Chennai

📅 10/08/2026
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Ensure achievement of primary and secondary targets, visibility and distribution expansion within the territory to achieve the business objectives. Implement secondary schemes in the DMT/IMT Stores Secondary tracking Product detailing to retailers Identify outlets based on off take performance. Brand and SKU availability in DMT /IMT Stores Merchandising of our products by self and through v-DECs Implement merchandising offers provided by company Implement activities, and Key accounts activities; Implement Launch plan for current products; Focus on Key brands Achieving targets of sales growth activities Successful implementation of launch plan Organize and plan the market working for self and DS Reduce v-DECs attrition Improve market activities implementation Furnish reports related to market workings and sales Competitors activity in the Hyper and CNC Stores Competitor pricing monitor reports Activity reports (like Demo Sampling Drives, Visibility drive, etc) Submit reports as and when asked / planned Timely submission of reports Authentic market info. MAJOR CHALLENGES - Products are in premium segment hence pricing is an issue vis--vis local competitors Sourcing of Distribution Salesman and handling v-DECs attrition Delayed invoicing at Depot resulting in loss of sale due to stocks related, Cfa infrastructure related, invoicing process related, or dispatch related issues SKILLS AND KNOWLEDGE & Relevant and total years of Experience - Graduation 10 + 2 with valuable experience Min. 6 months for Sales Trainee level Min 3 years for Contemporary Sales officer FMCG or related industries .
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