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Google Ads PPC Specialist Needed for Keynote Speaker / Thought Leader Marketing We are seeking a PPC specialist with experience in B2B lead generationideally someone who has worked with keynote speakers, thought leaders, coaches, or consultants. This is not a typical eCommerce or product-based PPC role. Our goal is to generate qualified speaking inquiries from event planners, conference organizers, and corporate leaders. About the Project This work is for a professional keynote speaker: Marvelless Mark Kamp We are preparing to launch targeted Google Ads campaigns to drive high-quality leads for speaking engagements. Budget & Scope Monthly ad spend: $500$1000 Platform: Google Ads (Search focused) Ongoing management with optimization and reporting We are looking for someone who can maximize a smaller budget with a highly focused strategy. Target Audience Event planners Meeting planners Corporate leadership teams HR and training leaders Conference organizers Responsibilities Set up and manage Google Ads campaigns Conduct keyword research focused on speaker booking intent Recommend and optimize landing pages for conversion Set up and monitor conversion tracking Provide clear, actionable monthly reports What Were Looking For Experience with B2B lead generation campaigns Strong understanding of conversion-focused PPC strategy Ability to work effectively within a limited ad budget Familiarity with marketing for speakers, coaches, consultants, or thought leaders (preferred) We are not looking for basic campaign setupwe want someone who can strategically generate qualified speaking inquiries. Long-Term Goal We are looking for a partner who can: Launch and optimize campaigns Improve conversion performance over time Help reduce ad spend as organic and referral channels grow To Apply Please include: Examples of B2B lead generation campaigns youve managed Any experience working with speakers, coaches, or similar industries A brief explanation of how you would approach a $1000/month budget Please include the word Speaker in your proposal so we know youve read this. If this goes well, there is potential for ongoing collaboration as we continue to grow and scale. Apply To this Job Company : Upwork Salary : Work from home .
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