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AI Digital Marketing Lead (Growth, Performance, Content & Brand Market

Platinus Technologies · Hyderabad

📅 08/08/2026
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Job Title: AI Digital Marketing Lead (Growth, Performance, Content & Brand Marketing) Location: Hyderabad (In office) Shift: 7:00 PM 4:00 AM IST (US Business Hours)Night shift Experience: 48 Years About the Role We are looking for a highly creative and data-driven Digital Marketing Lead to manage end-to-end marketing activities for our AI SaaS products. The role combines Content Marketing, Social Media Marketing, Brand Building, SEO/GEO, Performance Marketing, Lead Generation, and Marketing Analytics. The ideal candidate should be hands-on, capable of creating content, running campaigns, generating leads, building brand awareness, and driving business growth using modern AI tools. Key Responsibilities Content & Brand Marketing - Create blogs, articles, case studies, whitepapers, newsletters, and website content. - Develop content strategies and editorial calendars. - Create AI-assisted videos, product demos, reels, shorts, and promotional content. - Build and strengthen brand positioning and messaging. - Manage online reputation and thought leadership initiatives. Social Media Management - Manage LinkedIn, YouTube, Instagram, Facebook, X, Reddit, and other platforms. - Publish content regularly and engage with audiences. - Build and grow online communities. - Monitor trends and improve engagement metrics. SEO, GEO & Organic Growth - Improve website visibility through SEO. - Optimize content for AI search platforms such as ChatGPT, Gemini, Claude, and Perplexity. - Implement GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) strategies. - Conduct keyword research and content optimization. Performance Marketing & Lead Generation - Plan, execute, and optimize campaigns across: - Google Ads - LinkedIn Ads - Meta Ads - YouTube Ads - Microsoft Ads - Generate qualified leads, demo requests, webinar registrations, and pipeline opportunities. - Manage remarketing and retargeting campaigns. - Improve marketing ROI and customer acquisition. Website & Conversion Optimization - Build and optimize landing pages. - Improve lead capture forms and marketing funnels. - Conduct A/B testing to improve conversion rates. - Work with developers to improve website performance. Marketing Automation & Analytics - Manage email marketing and lead nurturing campaigns. - Implement CRM workflows and marketing automation. - Track campaign performance and prepare dashboards. - Monitor traffic, conversions, CPL, CAC, ROI, and revenue contribution. Product Launch & Growth Initiatives - Support product launches, webinars, events, and feature releases. - Collaborate with Product, Sales, Leadership, and Development teams. - Identify new growth opportunities and marketing channels. AI Tools Experience Experience with tools such as: - ChatGPT - Claude - Gemini - Perplexity - Microsoft Copilot - Canva AI - Gamma - NotebookLM - CapCut - Runway - ElevenLabs - Midjourney - Other AI-powered marketing tools Required Qualifications - Bachelor's degree in Marketing, Business, Communications, or related field. - 48 years of experience in Digital Marketing, Growth Marketing, Content Marketing, or Performance Marketing. - Experience in SaaS, AI, Technology, or B2B marketing preferred. - Strong content creation, campaign management, and analytical skills. - Excellent communication and storytelling abilities. Key Performance Indicators (KPIs) - Marketing Qualified Leads (MQLs) - Sales Qualified Leads (SQLs) - Organic Website Traffic - Search Visibility (SEO/GEO/AEO) - Social Media Growth & Engagement - Product Demo Requests - Cost Per Lead (CPL) - Customer Acquisition Cost (CAC) - Marketing ROI - Campaign Conversion Rates - Revenue Contribution Ideal Candidate - Hands-on marketer who executes rather than only coordinates. - Creative content creator and data-driven decision maker. - Passionate about AI and emerging technologies. - Strong ownership mindset with startup agility. - Able to balance brand building and lead generation goals. Best Regards, Neeraja K Manager HR Operations apply4jobs@platinustech.com Platinus Technologies Pvt. Ltd. .
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