Creative Strategist ( Content IP + Strategy

About the Role We are looking for a creative and strategic professional who can build and scale content properties that drive brand awareness and audience engagement. The role involves creating content strategies, developing content series, planning content calendars, and working closely with creative teams to bring content ideas to life across digital platforms. Key Responsibilitie sContent IP Developmen tConceptualize and build brand-owned content series and propertie sDevelop recurring content formats around founder stories, expert insights, customer stories, product education, and lifestyle topic sIdentify content opportunities that strengthen brand engagement and recal lContent Strategy & Plannin gCreate monthly and quarterly content plan sDefine content pillars, themes, and storytelling framework sPlan content across social media and digital platform sBrand Storytellin gDevelop engaging narratives around the brand, products, customers, and industry trend sEnsure consistency in brand voice and messaging across all conten tCreate content that drives awareness, engagement, and audience growt hContent Production & Executio nWork closely with creative teams, agencies, videographers, and designer sParticipate in content ideation, scripting, shoot planning, and executio nManage content calendars and ensure timely delivery of content asset sPerformance & Insight sTrack content performance and audience engagemen tAnalyze content metrics and derive insights for future content plannin gContinuously optimize content based on audience response and platform trend sWhat We're Looking Fo rExperience in Content Strategy, Content Marketing, Brand Marketing, Social Media, Creative Strategy, or a related fiel dStrong understanding of content planning and brand storytellin gExperience creating content calendars and managing content campaign sExperience working with creative teams, agencies, or production partner sStrong communication, coordination, and project management skill sGood understanding of social media platforms, content formats, and emerging content trend s .