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Key Responsibilities Area of Focus Responsibilities Social Media Management Assist in planning, scheduling, and publishing content across platforms (Instagram, Facebook, YouTube Shorts). Actively monitor social media trends, viral audio, and pop culture to create timely, relevant content. Engage with the INTUNE online community by responding to comments, messages, and mentions to foster brand loyalty. Content Creation Ideate and shoot engaging short-form video content (Reels/Shorts) featuring INTUNE's latest collections. Assist in creating visually appealing graphics and writing catchy captions that resonate with our target audience. Collaborate with the design and marketing teams to brainstorm fresh campaign ideas. CRM Content Strategy Draft compelling, click-worthy copy for email newsletters, SMS, and WhatsApp marketing campaigns. Help design personalized content journeys aimed at customer retention and driving repeat purchases. Branding & Strategy Ensure all visual and written content consistently aligns with INTUNE's youthful, accessible, and trendy brand voice. Assist in tracking campaign performance and compiling basic reports to see what content resonates best with our audience.