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Performance Marketing Specialist (Google Ads, PPC, SEO & Paid Media) – Remote | U.S. Hours Position Type: Full-Time, Remote Working Hours: U.S. Business Hours About the Role At Pavago, one of our clients is hiring a Performance Marketing Specialist to manage and optimize digital marketing campaigns across Google Ads, PPC, SEO, paid media, and social media . This is a hands-on execution role focused on generating measurable growth through paid and organic acquisition. You’ll have direct ownership over: Google Ads and PPC campaigns SEO and organic search growth Paid media optimization Social media engagement Conversion and lead generation performance Campaign analytics, testing, and reporting If you enjoy improving CTR, CPC, CPA, ROAS, traffic, rankings, engagement, and conversions , this role is a strong fit. What You’ll Own Google Ads, PPC & Paid Media – Primary Focus Build, manage, and optimize campaigns across: Google Search Ads Google Display Ads Remarketing Performance Max (PMax) Own campaign execution from setup through optimization, including: Keyword research Audience targeting Campaign and ad group structure Budget allocation Bidding strategies Conversion-focused campaign scaling Write and test: Ad copy Headlines CTAs Creative variations Continuously monitor and optimize: CPC CTR CPA Conversions ROAS Identify underperforming campaigns quickly and implement data-backed improvements. SEO & Organic Growth Conduct keyword and competitor research using tools such as: SEMrush Ahrefs Google Search Console Optimize: Metadata Page titles and headings Internal linking Website content On-page SEO Support: Technical SEO Content optimization Organic growth initiatives Keyword and content-gap strategies Monitor: Keyword rankings Organic traffic Search visibility Website performance Identify opportunities to improve rankings and increase qualified organic traffic. Social Media Management & Engagement Support social media growth and engagement across: LinkedIn Instagram Facebook Manage and support: Post scheduling Captions Comments and DMs Audience interactions Social content optimization Monitor engagement, audience growth, and campaign activity to identify opportunities for improvement. Analytics, Reporting & Optimization Track marketing performance across: Paid advertising SEO Organic traffic Social media Analyze performance using: Google Analytics 4 (GA4) Google Ads Meta Ads Manager SEMrush Ahrefs Google Search Console Prepare clear reports covering: Campaign performance Marketing KPIs Tests and experiments Performance trends Optimization opportunities Recommended next steps Maintain organized documentation of campaign changes, tests, results, and learnings. Conversion & Performance Optimization Run structured A/B tests across ads, messaging, targeting, and landing pages Identify conversion bottlenecks across acquisition funnels Recommend improvements to landing pages and campaign experiences Test new audiences, keywords, messaging, and creative approaches Scale successful campaigns while maintaining cost efficiency Use performance data to prioritize optimization opportunities What Makes You a Strong Fit You: Think in terms of measurable marketing performance Enjoy optimizing campaigns rather than simply launching them Combine analytical thinking with hands-on execution Understand both paid and organic acquisition Proactively identify performance gaps and growth opportunities Are comfortable testing new ideas and learning from data Care about leads, conversions, and revenue — not just traffic Can independently manage multiple marketing priorities Required Experience & Skills Must-Have 3+ years of hands-on digital or performance marketing experience Strong practical experience with: Google Ads PPC / Paid Search SEO Social media management Strong understanding of: CPC CTR CPA Conversion Rate ROAS Paid media optimization Experience using: Google Ads Google Analytics 4 (GA4) Google Search Console SEMrush and/or Ahrefs Meta Ads platforms Strong keyword research and campaign optimization skills Strong copywriting and written communication skills Ability to interpret marketing data and make optimization decisions Strong organizational and reporting skills Ability to work independently in a remote environment during U.S. business hours Nice to Have Experience managing multiple client accounts Experience with Meta Ads Background in: SaaS E-commerce B2B marketing Experience with: A/B testing Landing page optimization Conversion Rate Optimization (CRO) Familiarity with: Marketing automation Content marketing Email marketing systems Experience building marketing dashboards or automated reports Tools & Platforms Google Ads Google Analytics 4 (GA4) Google Search Console SEMrush Ahrefs Meta Ads Manager LinkedIn Instagram Facebook SEO and reporting tools What a Typical Day Looks Like You might: Review Google Ads dashboards and marketing KPIs Adjust campaign budgets, bids, keywords, and targeting Test new ad copy, headlines, CTAs, and creatives Analyze CPC, CTR, CPA, conversions, and ROAS Monitor keyword rankings and organic traffic Identify new SEO and content opportunities Review social media engagement and audience activity Analyze conversion performance Document campaign tests and results Prepare performance reports and recommendations for leadership In short: You continuously improve traffic, leads, conversions, and marketing ROI across paid and organic digital channels. Key Metrics for Success Paid Media Return on Ad Spend (ROAS) Cost Per Acquisition (CPA) Cost Per Click (CPC) Click-Through Rate (CTR) Conversion Rate Lead volume and quality SEO & Organic Growth Organic traffic growth Keyword ranking improvements Search visibility Qualified organic leads Social & Overall Performance Social engagement and audience growth Lead generation Campaign conversion performance Reporting accuracy Consistent testing and optimization Overall marketing ROI Why This Role Stands Out Direct ownership of Google Ads, PPC, SEO, and digital growth Hands-on role with measurable business impact Opportunity to work across paid and organic acquisition channels Strong autonomy over campaign testing and optimization Exposure to performance analytics and conversion strategy Fully remote work environment Growth opportunities into: Performance Marketing Manager Growth Marketing Manager Paid Media Manager Digital Marketing Lead Interview Process Initial Screening Call Spark Hire Intro Video Recruiter Interview Final Interview Offer & Onboarding Apply Now If you: Love performance marketing and paid media Have hands-on Google Ads and PPC experience Understand how to grow organic traffic through SEO Enjoy analyzing data and improving ROAS Constantly test campaigns to improve conversions Want ownership over multiple digital growth channels This is a strong opportunity to take ownership of paid media, SEO, social engagement, and performance optimization in a results-driven remote environment. #PerformanceMarketing #GoogleAds #PPC #SEO #PaidMedia #DigitalMarketing #GoogleAnalytics #ROAS #LeadGeneration #GrowthMarketing #RemoteJobs #MarketingJobs
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