Senior Manager - Social Media

What are we building? Hard Rock Digital is a team focused on becoming the best online casino, sportsbook, and social gaming company in the world. We’re building a team that resonates with a passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically. Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space — ready to join us? What’s the position? The Senior Manager, Social Media is the senior lead of Hard Rock Bet's organic social program, setting and owning social strategy across all HRB channels. This role leads and develops a team of Social Media Managers and Coordinators, guiding them from strategy and content creation through community building and performance measurement. With a strong focus on expanding Hard Rock Bet's online reach and engagement, this role builds scalable programs that contribute to acquisition, retention, and revenue generation, mitigates reputational risk, and delivers a best-in-class social presence whose business impact is unmistakable. The ideal candidate pairs sharp creative instincts with a data-obsessed mindset, proven experience leading and developing a social team in fast-moving, highly regulated industries, and a passion for igaming and sports betting. They should be prepared to adapt and learn as social platforms, algorithms, and audience behaviors rapidly evolve. Key Responsibilities Organic Social Strategy & Roadmap: Set and own a comprehensive, multi-platform organic social-media strategy across all HRB channels that advances Hard Rock Bet’s brand identity and commercial objectives for both casino and sportsbook products. Team Leadership & Development: Manage, coach, and develop a team of Social Media Managers and Coordinators, setting clear goals, providing regular feedback, and building a culture of creativity, accountability, and data-driven iteration while setting a coverage calendar to align with the tentpole casino moments, sports calendar and key milestones for the HRB brands Measurement & Business Impact: Own a robust measurement framework, including leading/lagging KPIs, attribution models, and ROI dashboards, that connects social efforts to customer growth, engagement, and revenue; present insights and recommendations to the VP, Brand Marketing and senior leadership. Content Strategy, Development & Optimization: Lead the team’s end-to-end content strategy and development across online casino and sports betting, spanning short-form video, internet culture and memes, sports moments, and long-form storytelling; leverage trend insights, audience sentiment, performance data, and cultural cues to deepen brand connection, and drive continuous creative experimentation and optimization — all while ensuring content embodies the Hard Rock Bet brand and aligns with key moments and the editorial calendar. Community Management & Engagement: Establish best practices for real-time engagement, customer care, and reputation management, fostering authentic relationships with bettors and players while upholding responsible-gaming standards while also determining when to organically jump into relevant conversations that align with the brand. Cross-Functional Collaboration: Partner closely with Brand, Integrated Marketing, Influencer Marketing, Content, Creative, PR, Product, CRM, Performance Marketing, and Compliance teams to align on campaigns and creative direction, integrate social across broader marketing initiatives, and ensure work supports business objectives and regulatory requirements; leverage social and performance insights to continuously optimize content and inform the evolution of cross-channel campaigns. Budget & Vendor Oversight: Manage the organic social-media budget, allocating resources across channels, tools, agencies, and talent for maximum efficiency and business impact. Platform & Trend Monitoring: Stay at the forefront of platform updates, emerging channels, sports-betting moments, and cultural trends, ensuring Hard Rock Bet remains an innovator in social storytelling and fan engagement. Content & Channel Governance & Compliance: Ensure that all content and channels for Hard Rock Bet remain in compliance of regulatory standards and community guidelines