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Company Description HOK BEAUTY PRIVATE LIMITED is part of the Kanvar Group, a leading importer and distributor of international skincare and beauty brands established in 2012. Incorporated in 2017, HOK Beauty focuses on offering high-quality international makeup products at competitive prices to the Indian market. The company represents exclusive brands such as Makeup Revolution (London), L.A Girl (USA), Wet n Wild (USA), L.A Colors (USA), Milani (USA), Eveline (Poland), Lamel (Poland), and more. Led by a director with strong academic credentials in marketing and chemical engineering, the group has also launched a beauty and skincare brand emphasizing natural, vegan, and cruelty-free ingredients. Applicants can expect to join a fast-growing, professionally managed organization in the beauty and cosmetics sector. We are seeking a passionate and detail-oriented Assistant Brand Manager Makeup & Skincare to support brand growth, marketing initiatives, and product strategy. The ideal candidate should have a strong understanding of the beauty industry, consumer trends, and brand-building activities, with the ability to coordinate across teams and execute campaigns effectively. Key ResponsibilitiesAssist in developing and executing brand strategies for makeup and skincare categories.Support end-to-end brand management activities, including product positioning, launches, campaigns, and promotions.Conduct market research to understand consumer behavior, beauty trends, competitor activities, and category growth opportunities.Coordinate new product launches, including product planning, packaging, content development, and go-to-market execution.Work closely with creative, marketing, e-commerce, sales, and operations teams to ensure smooth execution of brand initiatives.Manage product catalogues, descriptions, claims, images, and brand communication across online platforms.Assist in planning and executing digital marketing campaigns, influencer collaborations, and promotional activities.Analyze sales reports, campaign performance, customer feedback, and market insights to identify growth opportunities.Monitor competitor products, pricing, launches, and marketing strategies.Support brand storytelling and ensure consistent brand communication across all channels.Coordinate with internal and external stakeholders for timely execution of projects.Track product performance and recommend improvements based on customer insights and market trends.Required Skills & QualificationsBachelor's/Master's degree in Marketing, Business Administration, or a related field.24 years of experience in brand management, marketing, e-commerce, or beauty/personal care industry.Strong interest and understanding of makeup, skincare, and beauty trends.Experience in product launches, campaign management, and digital marketing.Strong analytical skills with the ability to interpret market and sales data.Excellent communication, coordination, and project management skills.Creative mindset with attention to detail and brand aesthetics.Ability to manage multiple projects in a fast-paced environment.Preferred ExperienceExperience working with beauty, cosmetics, skincare, or personal care brands.Understanding of e-commerce platforms, D2C brands, and online consumer behavior.Experience managing influencer marketing, social media campaigns, or marketplace activities.Key Performance Indicators (KPIs)Successful execution of brand campaigns and launches.Growth in brand awareness and customer engagement.Product performance and sales growth.Campaign effectiveness and ROI.Improvement in customer feedback and brand perception.Timely execution of marketing initiatives.Please share your CV at Padmaja.pattanaik@hokmakeup.com .
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