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Head of Sales and Marketing

Accounts NextGen · Noida

📅 05/08/2026
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Job Information Date Opened 08/03/2026 Job Type Full time Industry IT Services City Noida State/Province Uttar Pradesh Country India Zip/Postal Code 201301 About Us NextGen Group Job Description Position: Head of Sales & Marketing Location: Noida, India Employment Type: Full-time | Senior Leadership Role About NextGen Group NextGen Group is a fast-growing Australian business group operating across accounting and tax, AI and automation, professional training, finance and early education. We are seeking an experienced and commercially focused Head of Sales & Marketing to lead our group-wide marketing strategy, demand generation and sales operations. This is a hands-on leadership position for someone who can develop strategy and ensure strong execution. The successful candidate will manage our marketing function and lead a small sales team responsible for cold calling, qualifying warm leads, providing initial product information and converting opportunities into appointments and sales. Key Responsibilities Develop and execute sales and marketing strategies for each NextGen Group business. Manage the annual marketing calendar, budgets, campaigns and growth priorities. Lead SEO, website optimisation, content marketing and organic lead generation. Plan and oversee blogs, social media, email campaigns, newsletters, case studies and marketing collateral. Coordinate video production, including concepts, scripts, filming, editing and distribution. Manage Google, Meta, LinkedIn and other paid advertising campaigns. Improve campaign performance, lead quality, cost per lead and return on advertising spend. Lead and coach the sales team handling cold calling, lead qualification and initial customer enquiries. Establish scripts, follow-up processes, call standards and conversion targets. Ensure warm leads are contacted promptly, accurately recorded and progressed through the sales pipeline. Maintain CRM discipline, lead ownership, follow-up schedules and pipeline visibility. Develop sales presentations, proposals, product messaging and campaign offers. Monitor conversion rates from lead to appointment, proposal and customer. Strengthen brand positioning and ensure consistent communication across all group businesses. Conduct market, competitor and customer research to identify new growth opportunities. Work closely with business heads, product teams and senior management. Recruit, train, manage and evaluate sales and marketing team members. Provide regular reports on leads, pipeline, conversions, revenue attribution and marketing ROI. Ensure advertising, cold calling and customer communications comply with applicable privacy, consent and industry requirements. Requirements Candidate Profile Bachelors or postgraduate qualification in Marketing, Business, Communications or a related field. 10+ years of sales and marketing experience, including senior leadership responsibility. Demonstrated experience managing both digital marketing and sales teams. Strong knowledge of SEO, content strategy, social media, paid advertising, lead generation and CRM systems. Experience managing cold-calling teams and warm-lead conversion processes. Strong commercial understanding with the ability to connect marketing activity to revenue. Experience working across multiple businesses, products or customer segments. Excellent communication, leadership, analytical and project-management skills. Experience marketing to Australian or international customers will be highly regarded. Exposure to professional services, accounting, SaaS, technology, education or financial services would be advantageous. What We Are Looking For We are looking for a commercially driven leader who combines strategic thinking with hands-on execution. The ideal candidate will take ownership of the complete lead-to-revenue journey, build an accountable sales and marketing team, strengthen the NextGen brand and deliver measurable business growth. If you are passionate about building brands, generating quality leads, developing high-performing teams and converting marketing opportunities into revenue, we would like to hear from you. .
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