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Key Responsibilities: - Develop strategies to expand the construction equipment rental and leasing business. - Identify new customers and business opportunities across construction, infrastructure, road, mining, oil & gas, and related sectors. - Build and maintain strong relationships with contractors, project owners, and key accounts. - Drive rental revenue, fleet utilization, profitability, and market share. - Manage equipment deployment, availability, utilization, and fleet optimization. - Coordinate with Service and Operations teams to minimize equipment downtime. - Prepare rental/leasing quotations and commercial proposals and lead negotiations. - Monitor contracts, renewals, collections, pricing, margins, and P&L performance. - Lead and motivate the Rental & Leasing team and monitor KPIs. - Prepare regular business performance and MIS reports for management. .