Business Development Manager Lead Generation (Hyderabad)

Business Development Manager Growth, Lead Generation & Performance Marketing About the Chance WeNext is a B2B technology product focused on scaling customer acquisition through outbound sales and performance-driven digital marketing. We are hiring a Business Development Manager who owns lead generation, Ads-based paid acquisition, and revenue pipeline growth. This is an in office role in India, ideal for professionals who combine B2B sales execution with hands-on Paid Ads and growth marketing. Role & Responsibilities Lead Generation & Business Development - Build predictable B2B pipelines through outbound and inbound channels. - Prospect and qualify accounts using: - LinkedIn Sales Navigator - Cold email & automated sequences - Manage CRM pipelines and improve MQL SQL Closure velocity. Paid Ads & Performance Marketing (Core Responsibility) - Plan, execute, and optimise Google and Meta Ads (Facebook & Instagram) campaigns end-to-end. - Drive B2B lead generation through: - Lead Forms - Website conversion campaigns - Retargeting and funnel-based ads - Optimise campaigns for CPL, CPA, ROAS, and lead quality. - Manage budgets, audience targeting, and A/B testing. - Implement and monitor: - Meta Pixel - Conversion events - UTMs and attribution tracking - Manage and optimise: - Google Ads (Search, Display, YouTube) - LinkedIn Ads (B2B targeting) - Coordinate landing pages and ad messaging for higher conversion rates. Analytics, CRM & Optimisation - Track performance using: - GA4 - Meta Ads Manager - Google Ads dashboards - Maintain CRM data hygiene and reporting. - Analyse CAC, LTV, pipeline contribution, and campaign ROI. - Convert learnings into repeatable growth playbooks. Must-Have Skills (2+ Years Experience) Mandatory - Paid Ads Manager (Facebook, Google & Instagram) hands-on experience running and optimising lead generation and conversion campaigns. - B2B lead generation through paid social channels. - Experience man .