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Key Responsibilities Lead AI adoption and automation across creative, content, design, video, and digital teams Optimise creative turnaround times, delivery schedules, and workflow efficiency Automate repetitive processes such as brief structuring, creative variations, adaptations, versioning, and reporting Establish standardised SOPs, templates, and quality benchmarks for creative outputs Integrate AI tools with project management and internal tracking systems Identify workflow gaps and deploy AI/process solutions to eliminate delays and rework Enable teams with AI-assisted ideation, copy refinement, design support, and content scaling Ensure ethical AI usage, data security, IP protection, and brand consistency Track productivity metrics and continuously improve output quality vs effort Train and upskill teams on AI tools, automation workflows, and best practices Stay updated on emerging AI tools and automation trends relevant to creative agencies .