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Digital Performance Marketing Manager

Avalara · Pune

📅 12/08/2026
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What You ll Do We are looking for a Digital Performance Marketing Manager with 7-12 years experience driving growth through paid digital channels You will own the paid digital strategy for our international markets supported by a world-class agency but accountable for delivering measurable results across pipeline revenue and ROI Reporting to Director What Your Responsibilities Will Be What You ll Do Develop paid campaigns across Google Ads Search Display PMAX Bing and LinkedIn Ads Optimize PMAX campaigns using audience signals creative testing asset grouping and budget reallocation to maximize conversions and ROAS Apply advanced paid techniques such as remarketing audience layering automated bidding strategies and feed-based optimization Partner with the agency to run always-on demand generation and international multi-region campaigns Own performance KPIs pipeline contribution CAC ROAS CPL and drive improvements Align campaign execution with Revenue Marketing plays to ensure seamless funnel contribution Manage budget forecasting pacing and attribution modeling for paid digital What You ll Need to be Successful What We re Looking For 7-12 years in performance marketing with a track record of delivering ARR growth through paid channels 5 years of experience in Google Ads especially PMAX optimization audience signals creative optimization automated bidding Experience with multi-channel paid demand generation Display Bing LinkedIn Background in agency environments combined with SaaS B2B marketing experience Solid knowledge of Salesforce and its role in campaign attribution and pipeline reporting Analytical and data-driven fluent in tools like GA4 GTM and attribution platforms Experience managing international campaigns with multi-market targeting Why You ll Love It Here You are integral to our Paid Digital Center of Excellence You ll be at the forefront of driving international demand through paid digital Work with a world-class agency but own the strategy and results Directly impact pipeline and revenue growth in global SaaS markets This position based in Pune LI-Hybrid How We ll Take Care of You Total Rewards In addition to a great compensation package paid time off and paid parental leave many Avalara employees are eligible for bonuses Health Wellness Benefits vary by location but generally include private medical life and disability insurance Inclusive culture and diversity Avalara strongly supports diversity equity and inclusion and is committed to integrating them into our business practices and our organizational culture We also have a total of 8 employee-run resource groups each with senior leadership and exec sponsorship What You Need To Know About Avalara We re defining the relationship between tax and tech We ve already built an industry-leading cloud compliance platform processing over 54 billion customer API calls and over 6 6 million tax returns a year Our growth is real - we re a billion dollar business - and we re not slowing down until we ve achieved our mission - to be part of every transaction in the world We re bright innovative and disruptive like the orange we love to wear It captures our quirky spirit and optimistic mindset It shows off the culture we ve designed that empowers our people to win We ve been different from day one Join us and your career will be too We re An Equal Opportunity Employer Supporting diversity and inclusion is a cornerstone of our company we don t want people to fit into our culture but to enrich it All qualified candidates will receive consideration for employment without regard to race color creed religion age gender national orientation disability sexual orientation US Veteran status or any other factor protected by law If you require any reasonable adjustments during the recruitment process please let us know .
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