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Position Details: Role: Area Sales Manager General Trade Location: Ahmedabad / Surat Department: Sales General Trade Reporting To: Regional Sales Manager (RSM) / Zonal Sales Manager (ZSM) Job Type: Full-time Role Purpose: The Area Sales Manager (ASM) will be responsible for driving profitable business growth across the assigned territory by achieving primary and secondary sales targets, strengthening distributor operations, leading and developing the frontline sales team, and ensuring excellent execution in the market. The role requires strong expertise in General Trade sales, distributor management, team leadership, and business planning to deliver sustainable growth. Key Responsibilities: Achieve monthly, quarterly, and annual primary & secondary sales targets. Drive sales growth through effective distributor management and market development. Appoint, manage, and develop distributors to improve market coverage and business productivity. Lead, coach, and monitor Sales Officers and frontline sales teams to maximize field productivity. Ensure effective beat planning, outlet expansion, numeric distribution, and market coverage. Drive product availability, visibility, merchandising standards, and retail execution. Execute trade promotions, consumer activation programs, retailer engagement initiatives, and new product launches. Monitor distributor inventory, claims, collections, ROI, and overall distributor profitability. Analyze market trends, competitor activities, and sales performance to identify business opportunities. Coordinate with Trade Marketing, Supply Chain, Finance, and other cross-functional teams to ensure seamless execution. Ensure timely submission of sales MIS, forecasts, business reviews, and action plans. Key Skills & Competencies: Strong experience in FMCG General Trade sales and distribution management. Proven experience in handling and developing frontline sales teams. Strong distributor management and channel development skills. Excellent communication, negotiation, and relationship-building abilities. Strong analytical, business planning, and execution capabilities. Self-motivated, result-oriented, and capable of driving profitable business growth. Qualification & Experience: Experience: 710 years of relevant FMCG General Trade sales experience. Minimum 23 years of experience in an Area Sales Manager or Team Handling role. Experience in handling the Ahmedabad and/or Surat market will be preferred. Skillset Required: FMCG General Trade Sales, Distribution Management, Team Leadership, Business Planning, Primary Sales, Secondary Sales, Sales Target Achievement, Distributor Management, Market Development, Sales Coaching, Team Handling, Field Team Management, Field Productivity, Beat Planning, Outlet Expansion, Numeric Distribution, Market Coverage, Merchandising, Retail Execution, Trade Promotions, Consumer Activation, Retailer Engagement, New Product Launches, Inventory Management, Claims Management, Collections Management, ROI Analysis, Distributor Profitability, Market Analysis, Competitor Analysis, Sales Performance Analysis, Cross-functional Coordination, Sales MIS, Sales Forecasting, Business Reviews, Action Planning, Channel Development, Communication, Negotiation, Relationship Building, Analytical Skills, Execution .
Most are in India and the US. Here's how to pick the right one for you.
74.689Jobs
17.483IN
79%EN
WorkMundi's database shows 74,689 open sales positions globally. India leads with 17,483 jobs, followed by the US with 13,876. If you're open to geography, you have real options — but the sheer number means you need a filter. Don't apply to everything. Pick a country, a company size, and a sales model that matches what you actually want to do.
Almost 8 in 10 of these ads have their text written in English. That's useful for reading the job description and understanding what you're signing up for. But it tells you nothing about whether the role requires you to speak English with customers, partners, or your team. Ask the hiring manager directly during your first conversation.
The employers posting the most are boxlunch, SIMPLE RECRUIT, FlexBoard, and tmobile. If you see their name on a listing, you know they're actively hiring. That can work in your favor — high-volume recruiters often move faster. But volume also means competition. Your application needs to stand out.
Sales interviews almost always include a version of this: 'Tell me about a time you lost a deal. What did you learn?' Prepare a real story where you take ownership of what went wrong and what you'd do differently. Hiring managers want to see you learn, not just win.