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KRA 1 - SEO (Search Engine Optimization) Keyword Research On Page Optimization Off Page Optimization Making current pages SEO Optimized Creating Backlinks to the websites Google Reviews updates & Rank Improvements ORM (Online Reputation Management) KRA 2 - Analytics Google Analytics & Reports ZOHO analytics KRA 3 - Social Media Marketing Handling all Social Media channels of the organization Increasing the organic followers on social media platforms Daily postings & replying to comments on real time basis KRA 4 - Content Creation Regular video Adds Regular video testimonies (students and employees) Events Videos KRA 5 - 100% System Automation Fee LMS Emails Creation of Master Courses Daily Student and Inquiry Survey .