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Marketing lead

Accenture in South Africa · Midrand, Gauteng, South Africa

📅 11/08/2026
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About Accenture Accenture helps the world’s leading enterprises reinvent by building their digital core and unleashing the power of AI to create value at speed for organizations across industries. Our strategy is to be the reinvention partner of choice for our clients and lead in the safe, widespread adoption of AI, and to be the most client-focused, AI-enabled, great place to work in the world. We bring together the talent of our approximately 786,000 people with proprietary assets and platforms, deep process and industry expertise, and leading ecosystem relationships to deliver end-to-end solutions and measurable outcomes at scale. Through our Reinvention Services, we offer broad expertise across Cybersecurity, Digital Core, Finance, Industry and Enterprise, Song, Supply Chain and Engineering, and Talent, with advanced capabilities in AI and Data, Industry and Process, and Technology. We serve approximately 9,000 clients and generated approximately $70 billion in FY25 revenue. Visit us at accenture.com. About Accenture Song Accenture Song, a division of Accenture, is world’s largest tech powered creative agency focused on executive-level effort to deliver outstanding creative customer experiences for our clients. At Accenture Song, you’ll join a global collective of strategists, creatives, technologists, and industry experts. You will be part of an exciting environment as we have the energy and pace of a start-up, merged with the stability of a well-established Accenture consultancy. Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product, and experience design; technology and experience platforms; creative, media and marketing strategy and campaign, content and channel orchestration. Join us and bring to life bold ideas with the biggest impact through the unlimited potential of creativity, technology, and intelligence. Visit us at: www.accenture.com/song. About this role: The Song Marketing lead plays a key role in driving Accenture Song’s growth through the identification, leadership, and conversion of high-value new business opportunities. The Marketing practice is a subset of Accenture Song’s services, that operates at the intersection of creativity, intelligence and technology. We help clients on their Marketing Re-invention journey, building close client relationships to fully understand their growth objectives. From supporting with developing a strategic vision, brand strategy, operating model, new ways of working, to embracing new technologies, driving a culture change or building people capabilities and skills. In this role, the Marketing lead will reinvent entire marketing portfolios with leading advisory, creative and technology solutions. This position combines strategic judgment, executive presence, and hands-on pursuit leadership to help shape the agency’s future client portfolio. Partnering closely with agency leadership across strategy, creative, finance, and operations, the Marketing lead will unlock new business pursuits—from early qualification through pitch, negotiation, and close—while ensuring Accenture Song consistently shows up with clarity, ambition, and commercial rigor. In parallel, the Marketing lead plays a key role in setting standards for how the agency approaches new business, mentoring junior talent, and contributing to Song’s market positioning and long-term growth strategy. Individuals in this role will collaborate with other Sales professionals, Industry Client Account Leads and Account Executives to identify, pursue and close new business opportunities in existing and new accounts. Essential Functions: The Song Marketing lead will: Shape the future of marketing re-invention, working with our clients to develop a roadmap of change that helps them to drive growth, performance and efficiencies. Combine human ingenuity with technology to make change happen in practice, supporting the people who work in our client businesses to navigate and thrive through times of change. Help our clients plan, develop and deliver winning customer experiences Support our clients to address today’s financial reality: optimizing marketing investments, and identifying opportunity to fuel growth, using proprietary analytics tools and benchmarks Engage with our clients’ marketing leadership teams to explore their vision and purpose, in order to drive business objectives and strategies. Develop project content to deliver solutions that exceed client expectations and drive real marketing re-invention Guide clients on how Generative AI and agentic technologies can strategically transform their function across people, processes and technology and unlock opportunities that deliver genuine, bottom-line impact. Contribute to client projects to shape and co-create Capability Strategies, Operating Models, Transformational Roadmaps and Change Management programmes to drive organisational growth and performance improvement in teams to deliver tangible results Assess organisational capability gaps in areas such as Operating model, Insights, Segmentation & Portfolio Strategy, Marketing Strategy & Planning, Medi optimsation, Omnichannel Strategy, Customer Engagement and Digital marketing Lead client projects to shape and co-create Capability Strategies, Operating models, Transformational roadmaps and Change Management programmes which drive growth and improve performance in teams, to deliver tangible results Support the business growth agenda of Accenture Song and contribute to our Marketing Advisory team spirit, community and culture. Partner with other capabilities across Accenture to architect and deliver end-to-end marketing-led transformations. Build strong partnerships across Accenture to bring together creativity, technology, and intelligence to deliver end-to-end growth solutions Understand current and future client needs in the context of market dynamics, and apply insights to recommend short and/or long-term value creation for the client at the C-suite level that has the appropriate level of impact Identify, qualify, and lead high-potential opportunities aligned with the agency’s creative ambition, capabilities, and long-term goals. Maintain a strong understanding of the client landscape, competitive environment, and broader marketing, media, and technology ecosystem. Own and drive end-to-end new business pursuits, from early prospect conversations through pitch leadership, negotiation, and deal close. Develop a robust, long-term pipeline of opportunities to ensure the sustainability of Accenture’s business at the client over time Lead senior-level client and prospect engagements, helping frame business challenges and positioning Song as the optimal strategic, creative partner. Set the strategic and creative ambition for pitches in partnership with Strategy, Creative, and Account leadership. Provide oversight of RFI/RFP responses to ensure they are differentiated, insight-led, and commercially sound. Lead and drive performance for Song (e.g., sales, revenue and profitability). Possesses a clear understanding of our business and the triggers and drivers of profitability Partner closely with Finance and Operations to shape staffing models, scopes, and commercial structures that support sustainable growth. Establish and uphold best-in-class standards for new business processes, materials, storytelling, and internal collaboration. Partner with Song Marketing GTM team members to identify and pursue joint opportunities, tangibly demonstrating the power of our collective capabilities. Define and evolve the agency’s credentials, case study narrative, and external point of view. Is a trusted leader of the agency team who can articulate macro business context and agency ambition, and can mobilize the team Build strong people capabilities with clients to enable them to deliver
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