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Purpose of the role: Build the verbal world of the brand Website, campaigns, product stories, CRM, social, scripts, SEO/AEO content Create a distinctive voice and transform the brand's expertise, history, collections and craftsmanship into stories people want to discover and remember. Owns: Brand language Campaign copy Collection storytelling Website copy CRM Social copy Scripts Founder storytelling Editorial content Search and AI-discoverable brand content Duties: Develop and protect the brand…