Creative Strategist (LATAM)

Job Overview We're looking for a Creative Strategist to develop performance-focused ad concepts for a range of e-commerce brands. In this role, you'll research brands and their customers, identify strong creative opportunities, and turn those insights into clear briefs for static and video ads. You'll also review creative performance, understand what's working and what's not, and use those insights to guide the next round of testing. You'll work closely with designers, video editors, copywriters, media buyers, and account managers, so clear communication, strategic thinking, and strong organization are essential. We're looking for someone who can take ownership of a brand's creative direction, consistently generate fresh ideas, and help improve campaign performance through data-driven creative strategy. Core Tasks Research each brand, its products, customers, competitors, and market Understand customer pain points, desired outcomes, objections, and buying motivations Identify new creative angles and testing opportunities Develop hooks, headlines, ad concepts, and messaging directions Write clear creative briefs for static ads, video ads, and other creative formats Ensure every brief clearly explains the target audience, message, concept, and visual direction Review ad performance and identify patterns across creative angles, hooks, formats, and audiences Understand why a creative is performing well or underperforming Recommend creative iterations, new concepts, and future testing opportunities based on performance insights Keep track of previously tested concepts to avoid repetitive ideas Manage multiple brands, creative briefs, revisions, and deadlines simultaneously Collaborate closely with designers, video editors, copywriters, media buyers, and account managers Stay up to date with advertising trends while ensuring ideas remain relevant to each brand Must-Haves Creative Strategy & Concept Development Previous experience in creative strategy, ecommerce marketing, advertising, or a similar role Experience developing concepts for paid social advertising campaigns Strong creative thinking with the ability to understand a product and its customer, then turn those insights into clear, varied, and compelling ad concepts Ability to develop multiple creative angles rather than simply rewriting the same messaging Creative Performance Analysis Strong understanding of creative performance and how creativity impacts attention, clicks, conversions, and purchases Comfortable reviewing ad performance data, identifying useful patterns, and using insights to recommend future creative testing Familiarity with key marketing metrics including: CTR (Click-Through Rate) CPA (Cost Per Acquisition) ROAS (Return on Ad Spend) Conversion Rate Research & Communication Strong research, writing, and communication skills Ability to understand different customer personas and write for different audiences Ability to turn research and insights into clear, actionable creative briefs Project Management & Collaboration Strong strategic planning skills with the ability to take ownership of a brand's creative direction Ability to prioritize audiences, messaging, creative angles, and testing plans Comfortable managing several brands, projects, and deadlines simultaneously Detail-oriented, highly organized, and reliable Open to feedback and able to collaborate effectively with designers, editors, copywriters, media buyers, and account managers Mindset Curious, proactive, and continuously looking for new creative opportunities Willing to learn, adapt, and refine creative strategy based on campaign performance Nice-to-Haves Experience working with direct-to-consumer (DTC) ecommerce brands Familiarity with Meta advertising and paid social best practices Experience creating concepts for both static and video advertisements Experience working in an agency environment or managing multiple brands simultaneously Familiarity with project management tools such as ClickUp Experience collaborating with cross-functional marketing and creative teams