KOL Specialist

Scope: At Joy Group Vietnam, we are passionate about beauty and innovation. Our mission is to inspire confidence and creativity in our customers by offering high-quality beauty products. We are seeking a passionate and driven KOC/KOL Management Specialist with a solid background in the beauty industry to support our influencer marketing initiatives. The ideal candidate will have hands-on experience working with Key Opinion Leaders (KOLs) and Key Opinion Consumers (KOCs), especially across e-commerce and social media platforms. You will be responsible for identifying, onboarding, and managing influencers to drive brand visibility, engagement, and conversion. Job Description: Influencer Identification & Outreach: Identify relevant KOLs/KOCs in beauty space aligned with brand objectives for both macro and micro campaigns. Campaign Planning & Execution: Collaborate with marketing and e-commerce teams to plan influencer campaigns, including product seeding, content guidelines, and campaign timelines. Relationship Management: Build and maintain long-term relationships with KOCs/KOLs, agencies, and content creators to foster brand advocacy. Performance Monitoring: Track and analyze campaign performance using tools and data to measure reach, engagement, ROI, and conversion, especially on e-commerce platforms. Content Collaboration: Work closely with influencers and creative teams to co-create compelling, on-brand content tailored for TikTok, Instagram, YouTube, and e-commerce product pages. Trend Analysis: Stay updated with influencer trends, beauty content formats, and platform algorithms to ensure campaigns remain effective and innovative Job Requirements: Minimum 2 years of experience in influencer/KOL/KOC management in the beauty or FMCG sector. Strong understanding of e-commerce marketing and social media platforms (especially TikTok, Instagram, and emerging platforms). Proven track record in executing influencer campaigns with measurable results. Excellent communication and negotiation skills. Creative mindset with an eye for beauty and lifestyle content trends. Fluent in English both written and spoken (Chinese is a big plus)