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Job description To design market/geographic specific product strategies, interact with contractors and customers so as to understand product needs, complaints and dissatisfactions etc. and address the same.Responsible for achieving sales, market share and profitability target for product Ensure future performance of products through focus on innovation and long term strategy Monitor on-going product performance total sales and net contribution Design on-the-ground market/geography specific product strategies Interact with contractors and end customers to understand product needs/product perception/ dissatisfactions across markets Conceptualise new products/variants; work with RD to develop products Undertake and monitor detailed product testing Organize product launches Work on packaging, PoPs, advertising and other selling aides development Interacting with contractors and end consumer panels to track market trends/ unmet needs Track customer complaints