Programmatic Campaign Specialist

Responsibilities : The position requires experience in Programmatic buying & selling with campaign management skills. Responsibilities of this role will include, but are not limited to: ● Own the end-to-end campaign management process (Trafficking, Optimization, KPI Goals, Billing) ● Plan and execute the campaign on the top demand-side platform (DSP), DV360, Beeswax (good to have), Tradedesk is mandate ● Continuous monitoring and improvement: Analyze each campaign based on the logged performance metrics & derive insights to implement and improve future campaigns ● Designing measurement solutions that demonstrate the efficacy of campaigns ● Ability to take proactive data-driven decisions and report to stakeholders in a periodic manner ● Manage and activate PMPs for relevant campaigns. Including trafficking, pacing and reporting of said activity. ● Manage and improve existing media activation processes to improve efficiency in campaign management Skill sets Required ● Minimum 2 years of experience in campaign management experience and hands-on knowledge on top DSPs is a must ● Proficient in multiple DSPs and extensive knowledge of the RTB and wider programmatic landscape ● Should have experience with DV360, TTD (Mandate), Beeswax and third-party as servers ● DV360 and Other relevant certifications are a plus ● Google Campaign Manager and Flashtalking measurement and reporting experience preferable ● Excellent communication and writing skills – working across the team, within the wider agency, with clients and media owners ● Strong analytical mindset on Reporting and hands-on experience in Excel is preferred ● Graduate in any field. ● Comfortable working for US shift or any shifts as per business requirements.