Paid Social Sr. Strategist

Who We Are: Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes. For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another. At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today. ***Proficiency in spoken and written English at an advanced level is required for this role. A day in the life: The Senior Paid Social Strategist is responsible for the performance, strategy, and growth of likely our largest paid advertising accounts. He or She is also responsible for the growth of the paid advertising strategists &/or specialists skillsets through coaching, consulting, and being an end-all strategic resource for the team. Through the responsibilities outlined below, the Senior Performance Analyst plays an integral role in the development of the paid advertising offering and retention of its business Responsibilities: Own strategy on 3-5 accounts OR $20k MRR minimum Lead and manage paid advertising strategy and initiatives to achieve success Spearhead strategic conversations with client and own the paid social client relationship Tactfully direct and hold your account teams accountable while maintaining a positive environment Lead and facilitate strategic decision making and pivots Contribute to development of junior talent by way of collaboration, example setting, and executing on key mentorship moments Contribute to execution of campaigns A-Z, including building, optimizing, and reporting when needed Own performance and strategy with the collaboration of specialists and or other strategists on allocated accounts Push department offering forward through strategic iteration and development, exploration of new techniques and thought leadership to maintain the cutting edge Contribute to the development and growth of the paid advertising department where applicable Contribute to new business development through service expansion identification, strategic audits and development of paid social pipeline Ability to speak to and strategize broader business impact of Paid Social efforts, using additional attribution platforms such as Google Analytics or Shopify Display general comprehension of the broader marketing funnel, not just paid social, in order to advocate for paid social when compared to against other channels Employ AI technologies to enhance and optimize business processes Utilize and leverage Power Digital's Nova ecosystem as it relates to your department Requirements: 3-5 years of experience in paid digital advertising (paid social advertising background preferred) Proficiency in Facebook Ads Manager & other emerging social platforms (TikTok, Twitter, Pinterest, etc.) Strong attention to detail and time management skills Self-starter who thrives in a fast-paced environment Proactive, organized, and able to work autonomously Understanding of the online advertising industry and social media Client Communication & Public Speaking skills Experience working with Excel/Google sheets for reporting metrics, including constructing pivot tables Key Performance Indicators: Client Success Rate (hitting client goals) Account Growth & Retention Product & Strategy Development Most Important Things (MITs): Account Growth & Retention (Results & Sentiment) Development of paid strategies for partners and department Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility. Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/ . If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.