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Funciones The Product Specialist is a senior level position responsible for the development of product plans, strategies and tactics in coordination with the Product Management team.The overall objective of this role is to coordinate the promotion of products to develop new markets, increase share of market and obtain competitive position. Responsibilities: Manage the lifecycle strategy from acquisition through early client engagement and implement strategies to optimize portfolio performance Assess relevant customer, competitor, and industry insights to help define strategies to improve client experience and portfolio growth Advise and provide insight and recommendations on innovative and strategic product development, product targeting, and segmentation strategies as well as direct and oversee aspects of product development life cycle management including market demands, technology trends, and the competitive field Provide subject matter expertise and execute on core marketing dis