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Analista De Marketing Y Ventas

Becton Dickinson · Bogotá, Bogotá D. C.

📅 24/08/2026
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Job Description As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters' innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters' passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide. We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of healthTM is our Purpose, and it's no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. Responsabilidades del Puesto Desarrollar e implementar planes de marketing y campañas promocionales para los productos de Augusta Life Sciences en el mercado colombiano. Realizar análisis de mercado, identificando tendencias, oportunidades y amenazas, así como el comportamiento de la competencia. Gestionar y actualizar bases de datos de clientes y prospectos, garantizando la calidad y segmentación de la información. Colaborar estrechamente con el equipo de ventas para alinear estrategias, proporcionar materiales de marketing y herramientas de apoyo. Analizar datos de ventas, rendimiento de campañas y métricas de marketing para identificar áreas de mejora y optimización. Preparar informes periódicos sobre el desempeño de marketing y ventas, presentando hallazgos y recomendaciones. Participar en la organización y ejecución de eventos, ferias comerciales y seminarios para promocionar los productos de la compañía. Apoyar en la creación de contenido para canales digitales (redes sociales, sitio web, email marketing) en coordinación con el equipo global. Mantenerse actualizado sobre las regulaciones y tendencias del sector farmacéutico y biotecnológico. Cualificaciones del Puesto Título universitario en Marketing, Administración de Empresas, Ingeniería Industrial o campos relacionados. Mínimo de 2 años de experiencia comprobada en roles de marketing o análisis de ventas, preferiblemente en la industria farmacéutica, biotecnológica o de dispositivos médicos. Dominio avanzado de herramientas de análisis de datos (Excel, Google Analytics, CRM, etc.). Experiencia en la elaboración y ejecución de planes de marketing y campañas digitales. Excelentes habilidades de comunicación oral y escrita en español; nivel intermedio de inglés deseable. Capacidad analítica para interpretar datos, identificar patrones y generar insights accionables. Proactividad, orientación a resultados y capacidad para trabajar de forma autónoma y en equipo. Conocimiento de las tendencias de marketing digital y estrategias de engagement de clientes. Habilidad para gestionar múltiples proyectos y prioridades de manera efectiva. Why Join Us? To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you'll discover a culture in which you can learn, grow and thrive. We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success. To learn more about BD visit . Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics. Required Skills Optional Skills. Primary Work Location COL Cundinamarca - Bogota Additional Locations Work Shift BD is a leading global medical technology company that creates medical technology, devices and laboratory equipment for a variety of needs across the healthcare continuum. At BD, we are looking for candidates who possess passion, innovative solutions and a commitment to our one mission of improving access to groundbreaking medical and biotechnology services for people near and far, delivering state-of-the-art technology and cutting-edge research in the battle to fight and cure infectious diseases. With a global reach that extends across 50 countries worldwide, our network of professionals collaborates on effective measures to deliver enhanced patient quality such as lower health care delivery costs, improved health care and safety, and expanded health care for all. Join our company and see how you can become a part of one global mission to make a difference in human health. #J-*-Ljbffr
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