Paid Media Associate

Responsibilities Launch, monitor and quality assurance of campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other platforms. Set up tracking and attribution according to internal guidelines — including AI-assisted tagging validation and anomaly detection. Use AI tools daily to accelerate campaign work: generating ad copy variants, summarizing performance data, building audience hypotheses, and drafting creative briefs. Conduct keyword and audience research using both native platform tools and AI-powered research assistants (e.g. Claude, Perplexity, ChatGPT, custom GPTs). Support in A/B tests and make regular optimizations — using AI to generate hypotheses, interpret results, and suggest next steps. Build and maintain recurring performance reports, leveraging AI to surface insights and write narrative summaries. Use automation tools (e.g. n8n, Make, Zapier) to reduce repetitive manual work and create scalable workflows around campaign management. Work closely with the Growth Team and support teams — using AI to speed up collaboration, from briefing creative to aligning on copy. Requirements 2+ year of experience managing campaigns on Google Ads, Meta Ads and/or LinkedIn Ads (other platforms are a plus, but not required). Knows how to navigate ad platforms, create audiences, choose formats, and optimize campaigns. Confident working with data and tracking the main Paid Media KPIs (spreadsheets, Looker Studio, Power BI, platform native reporting tools or similar). Active, daily user of AI tools — you use ChatGPT, Claude, Gemini, Perplexity or similar tools as part of your real workflow, not just occasionally. Can write effective prompts: you know how to give AI models context, constraints and examples to get useful outputs on the first or second try. Has experience using AI to produce or improve ad copy, creative briefs, keyword lists, or performance summaries. Organized, precise and able to handle multiple campaigns in parallel. Comfortable communicating with both technical and non-technical teams. Genuinely interested in Paid Media and willing to go deep. #J-*-Ljbffr