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Defines product strategy, roadmaps, and delivery priorities for cobrand and strategic partner benefits. Leads partner onboarding, enrollment, activation, fulfillment, servicing, reporting, integrations, and platform capabilities. Translates customer and business needs into requirements and delivery plans, manages governance and cross-functional dependencies, tracks performance metrics, and drives secure, scalable solutions with technology, operations, risk, compliance, marketing, data, finance, and external partners. Mentors product talent and leads continuous improvement.