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Leads content strategy, SEO, GEO, editorial, creative, social, and content operations across Kelley Blue Book and Autotrader. Oversees approximately 50 professionals, enterprise content technology, vendors, budgets, KPIs, and production of over 2,000 annual assets. Drives organizational transformation, AI-enabled workflows, multimedia growth, organic audience performance, monetization, executive influence, and industry representation across highly matrixed teams.