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D2C Channel Marketing Senior Specialist

Samsung Vina Electronics (Savina-S) · Ho Chi Minh

📅 17/08/2026
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1. Integrated Campaign Management. • Own integrated campaign planning across Samsung.com, TikTok Shop and future online sales platforms. • Translate BU/product priorities, promotions and sales objectives into actionable channel campaign plans. • Develop campaign approach covering target audience, proposition, content, media, platform experience and conversion mechanics. • Coordinate with BU Marketing, Sales, CRM, Media and other functions to ensure consistent campaign execution. • Manage campaigns... • 3–5+ years of experience in e-commerce, digital marketing, performance marketing or online channel management. • Strong understanding of digital media funnels, e-commerce customer journeys and conversion optimization. • Experience managing websites, e-commerce platforms or social-commerce channels. • Ability to analyze customer behavior and campaign/platform performance. • Experience working with media, creative and web production agencies. • Strong project management and cross-functional stakeholder management skills. • Commercial...
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