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MISSION - Lead the identification of market opportunities and translate customer insights into innovative product concepts and strategic initiatives that drive the growth of Private Label (PL). Through market research, consumer and trend analysis, this role develops customer-centric product strategies, shapes product roadmaps, and collaborates closely with cross-functional teams to ensure successful product launches. - Lead new projects... REQUIRED BACKGROUND & ATTITUDE Education : Bachelor’s degree in Business Administration, Economics, Supply Chain, Marketing, or related fields Experience : 5–8 years of experience in Product Development, R&D, Category Management, Buying, Merchandising, or Commercial roles within Retails (Homeline, FMCG). Language : Fluent in Vietnamese, proficiency in English. Office skills: Proficient in MS Office, Excel. Experienced with ERP / retail systems...