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JOB PURPOSE - The position is responsible for driving in-store visibility and execution excellence across the General Trade (GT) channel. He/she ensures the effective deployment of POSM, visibility assets, and trade activation programs to maximize brand presence at the point of purchase (POP). - The role works closely with Sales, Trade Marketing, Marketing and Agencies... • A minimum of bachelor’s degree preferably in Business Management/Marketing, and 1-2 years’ exposure to trade marketing, or Sales in the FMCG industry. • Good communication both in English & Vietnamese • Willingness to travel for market visits and store audits as required. • Proficiency in MS Office tools, Advisor of Nielsen and PC-based applications is also necessary.