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Consumer Experience and Trade Strategy Lead

Japan Tobacco International · Ho Chi Minh

📅 24/08/2026
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This position will remain open until filled. Local Applicants Welcome Department: Marketing Location: Ho Chi Minh, Vietnam Reporting to: Marketing Director Role: Permanent The incumbent will be responsible for leading the development and execution of trade strategy and consumer engagement initiatives to drive commercial performance and volume growth. This includes translating consumer and... - Bachelor’s degree required. - Minimum 5 years of experience in FMCG, preferably within trade marketing; tobacco or regulated industry experience is a plus. - Strong commercial and financial acumen with good analytical skills. - Proven people management and team leadership experience. - Strong understanding of trade marketing, consumer engagement, and field execution. - Experience in trade activation, merchandising,...
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