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I. JOB OBJECTIVE Responsible for shaping and executing GBIA's end-to-end customer experience (CX) strategy — translating strategic direction into structured CX frameworks, customer journeys, and digital platforms. This role owns the digital product roadmap across guest-facing and internal channels, leads end-to-end delivery of key CX initiatives, and contributes to the design of GBIA's loyalty program in support of... 1. Qualifications & Experience • Bachelor’s degree in economics, business, hospitality, or a related field; master's degree is a plus. • 5+ years of experience in customer experience (CX), product development and design, B2C operations and hospitality. • Experience in airports, smart cities or other infrastructure/greenfield programs is a big plus. 2. Knowledge & Professional Skills • Strong understanding of...