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Consumer Marketing Lead, Korea

오픈에이아이(OpenAI) · 서울특별시 강남구 테헤란로 152 (역삼동, 강남파이낸스센터)

📅 24/08/2026
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• Set and execute Korea's consumer marketing strategy, grounded in priority audiences, local insight, a clear role for ChatGPT, and measurable business outcomes. • Lead full-funnel programs that grow weekly active users, product adoption, retention, brand preference, and advocacy. • Translate new product capabilities into locally resonant stories, use cases, launches, creator programs, partnerships, and cultural moments. • Lead local agencies, creators, platforms, and production partners to deliver culturally relevant, high-quality work across paid, owned, and earned channels. • Partner closely with Product Marketing, Growth, Social, Comms, Partnerships, Global Affairs, Legal, Insights, regional leadership, and Korea GTM to deliver coordinated programs. • Represent the voice of Korean consumers internally, ensuring local nuance and market evidence shape strategy, creative, product positioning, and execution.
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