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• Takes responsibility for implement the communication plan aligned by brand objective & strategy • Execute the communication activities, especially digital/viral campaign • Contribute to build and implement 360° local communication activities • Develop a new communication angle with attractive messages • Plan and implement viral activities strategically to make social buzz • Collaborate with influencers-Youtuber/MUA/instagramer/blogger/etc-as a part of viral project • Support local celebrity plan including shooting and viral planning • Produce press / buzz kits for pre-viral • Create the various contents collaborated with community, magazine, etc • Strengthen brand hot trend, especially digital initiative part • Manage media relations, including new media relations • Implement a local pictorial and film production with models • Publish content on regular community channels • Analyze and monitor the communication data and competitor, measure and analyze a KPI and performance in communication part • Write a brand news on new launch product, send a product for magazine shooting, and handle a usage plan of product including product order