← WorkMundi · 1M+ jobs from around the world, liveSign inCreate free account

Consumer Marketing Manager

philips · Kuala Lumpur – Co-labs

📅 03/08/2026
🔔 Alert me about jobs like this
No password, no sign-up. Just the email — and you can leave the list anytime.
🔓 Apply — free →
Opens this job on WorkMundi. The account is free and takes under a minute.

View and apply on WorkMundi →

🎁 Before you apply, rehearse this interview. Create your free WorkMundi account and get an Interview Training on HelpsYouSpeak — no cost, no card. I want my training →
Job Title Consumer Marketing Manager Job Description Job title: Consumer Marketing Manager Your role: Responsible for driving sustainable business growth and strengthening brand equity through the development and execution of consumer-centric marketing, innovation and portfolio strategies. Leads the adaptation and deployment of global category roadmaps into market-relevant plans that address local consumer needs, market dynamics, competitive landscapes and channel opportunities. Develop and execute integrated innovation, communication, and portfolio roadmaps encompassing new product launches, commercial innovations and lifecycle management of the existing portfolio, informed by consumer, shopper, market and competitive insights. Partner with global and regional cross-functional teams including R&D, Supply Chain, Finance, Sales, Revenue Growth Management, Commercial Marketing and Marketing Communications to develop and deliver superior propositions that create meaningful consumer value and support category growth. Translate global category strategies into locally relevant consumer activation plans through content localization, channel optimization, media planning and consumer engagement initiatives aligned with local market opportunities and insights. Drive the continuous integration of consumer, shopper, competitor and market intelligence into business planning, innovation development and portfolio decisions to identify growth opportunities and strengthen market competitiveness. Ensure a consistent and differentiated Consumer Experience Journey across all consumer touchpoints, maintaining alignment with Philips brand positioning, visual identity and category strategy. Lead portfolio and pricing strategy development in partnership with commercial and finance teams, balancing consumer needs, market conditions, profitability and long-term category objectives. Own regional business planning processes, including commercial performance management, A&P investment optimization, demand generation initiatives and support for commercial innovation deployment. Monitor business performance through market, brand, and commercial analytics, leveraging insights to optimize marketing effectiveness, strengthen brand health, improve market share and accelerate business growth. Collaborate with sales and channel teams to develop effective go-to-market strategies including assortment planning, channel-specific portfolio recommendations, pricing guidance and promotional activation to maximize category performance. Support forecasting, demand planning and portfolio planning processes in partnership with Integrated Supply Chain teams to ensure business readiness, supply continuity and successful market execution. Lead the development and execution of shopper marketing initiatives and launch activation plans, ensuring best-in-class in-market execution and a seamless connection between consumer insights, brand strategy and commercial outcomes. Ensure timely delivery of strategic initiatives through effective stakeholder management and cross-functional collaboration, balancing consumer impact, operational excellence and financial performance You're the right fit if: Typically 8-12 years of relevant experience in consumer marketing, category management, brand management or commercial marketing. Minimum Bachelor's degree in Marketing, Business Administration, Economics or a related discipline. Strategic thinking and category management Innovation and portfolio management, including NPI launches and lifecycle management Commercial and financial acumen, including pricing strategy, A&P management and business performance analytics Stakeholder management and cross-functional leadership preferably from Consumer Goods, FMCG, Consumer Durables orConsumer Electronics Candidates with strong consumer-centric marketing experience from adjacent industries are also welcome to apply How we work together We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations. About Philips We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others. • Learn more about our business . • Discover our rich and exciting history . • Learn more about our purpose . If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here .
Read the rest of the job →
For people searching Marketing

27,322 marketing jobs are open right now

Here's where they are, who's hiring them, and what to say in your interview.

27.322Jobs
5.920SG
62%EN

Singapore alone has 5,920 of them. India has 3,543. The US has 2,443. If you're looking at a marketing role, geography matters: check WorkMundi's location filters to see which regions match your visa status and timezone. Don't apply everywhere; apply where you can actually work.

Four employers are posting at scale: SIMPLE RECRUIT (1,205 jobs), ROYAL ORG PTE. LTD. (795), SKILLMATCH RECRUITMENT (435), and jobgether (371). If you see a job from one of these names, you're looking at a company that hires marketing roles repeatedly. That's a signal of stability—and a chance to learn their hiring patterns across multiple openings.

In your interview, expect this question: 'Tell us about a time you measured the success of a campaign.' Marketing hiring managers ask this because they want proof you think in metrics, not hunches. Come with a real example—conversions, clicks, revenue, engagement rate, cost per acquisition—pick the metric that mattered most. Show you track what you do.

16,882 of these 27,322 job ads have text written in English. That's the ad itself, not necessarily the language the job requires. Read the job description carefully to confirm what languages the role needs.

👁 11 have read this
0 comments
Want to comment?

Leave your e-mail to comment, react and follow the posts for your role. It is free.

Similar jobs

Keep looking

Job on WorkMundi — the world's largest job board. See more jobs from every continent, updated live.

📢
🎁

Before you apply, rehearse this interview.

Create your free WorkMundi account and get an Interview Training on HelpsYouSpeak — no cost, no card.

I want my training →