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Outbound Marketing Specialist (LinkedIn Outreach, Lead Generation & B2B Prospecting) – Remote | EST Hours Position Type: Full-Time, Remote Working Hours: U.S. Business Hours — EST About the Role At Pavago, one of our clients is hiring an Outbound Marketing Specialist to build and execute outbound systems that generate qualified B2B pipeline opportunities. This is a hands-on, execution-focused role for someone experienced in outbound prospecting, LinkedIn outreach, cold email, lead generation, and high-ticket B2B marketing . You’ll own the outbound process from prospect research and list building through messaging, campaign execution, follow-up, and performance optimization . If you’re proactive, data-driven, strong at copywriting, and know how to turn targeted outreach into qualified conversations, this role is a strong fit. What You’ll Own Outbound Campaigns & Pipeline Generation Build and execute outbound campaigns targeting high-value B2B prospects. You’ll: Develop scalable outbound prospecting systems Build outreach playbooks and workflows Execute campaigns across LinkedIn, email, and other outbound channels Generate qualified conversations and meetings Maintain consistent follow-up with prospects Continuously improve campaign performance Prospect Research & Lead List Building Research and build targeted prospect lists using: LinkedIn Sales Navigator Apollo Clay ZoomInfo Similar prospecting platforms You’ll identify and segment prospects based on: Ideal Customer Profiles (ICPs) Industry Company size Geography Decision-maker roles Relevant buying signals Maintain clean and organized prospect databases and campaign trackers. LinkedIn Outreach & Engagement Use LinkedIn as a core outbound and relationship-building channel. Responsibilities include: Personalized prospect outreach LinkedIn messaging Prospect engagement Strategic follow-ups Relationship building Thought leadership support Create and support LinkedIn content designed to increase visibility, credibility, and engagement with target B2B audiences. Cold Email & Outreach Copywriting Write compelling, personalized copy for: Cold emails LinkedIn messages Follow-up sequences Outreach campaigns CTAs Lead magnets Test different: Messaging angles Value propositions Personalization approaches Subject lines CTAs Follow-up strategies The goal is simple: turn relevant prospects into meaningful sales conversations. Lead Magnets & Outbound Assets Create and coordinate outbound assets that improve campaign performance, including: Lead magnets Guides Checklists Value-driven resources Prospecting materials Use these assets strategically to improve response and conversion rates. Performance Tracking & Optimization Monitor outbound performance across: Response rates Positive reply rates Engagement Meetings generated Qualified conversations Pipeline contribution Use performance data to improve: Targeting Messaging Personalization Campaign structure Follow-up cadence Prospect segmentation Sales & Leadership Collaboration Work closely with leadership and sales teams to: Improve prospect targeting Refine ICPs Strengthen messaging Evaluate lead quality Improve outbound-to-sales handoffs Generate more qualified pipeline opportunities What Makes You a Strong Fit You: Understand outbound as a system, not just sending cold emails Know how to research and identify high-quality B2B prospects Can write personalized outreach that earns responses Understand B2B buyer psychology and high-ticket sales cycles Follow up consistently without relying on constant supervision Think analytically about campaign performance Are comfortable testing and iterating quickly Take ownership of pipeline outcomes Thrive in fast-moving, remote environments Required Experience & Skills 2+ years of experience in: B2B outbound marketing Lead generation SDR/BDR Outbound prospecting Similar pipeline-generation roles Strong hands-on experience with LinkedIn outreach Experience using prospecting tools such as: LinkedIn Sales Navigator Apollo Clay ZoomInfo Strong outbound copywriting skills Experience building and managing multi-channel outbound campaigns Strong understanding of: B2B prospecting ICP development Buyer psychology High-ticket B2B sales cycles Ability to analyze and optimize campaign performance Excellent written and spoken English Strong organization and attention to detail Ability to work independently in a remote environment Availability during U.S. EST business hours Nice to Have Experience with high-ticket B2B services or agencies Experience with: Smartlead Instantly Lemlist HubSpot Other outbound automation platforms CRM management experience Appointment-setting or pipeline-generation experience Lead magnet creation experience Startup or high-growth company experience What a Typical Day Looks Like You might: Research target accounts and decision-makers Build segmented prospect lists Launch LinkedIn and email outreach campaigns Personalize messaging for high-value prospects Follow up with active prospects Engage with target audiences on LinkedIn Write outbound copy and test new messaging Review campaign response and conversion metrics Optimize targeting and sequences Update campaign trackers and CRM records Collaborate with leadership on pipeline quality In short: You build outbound systems that turn targeted B2B prospects into qualified conversations, meetings, and pipeline opportunities. Key Metrics for Success Qualified conversations generated Meetings booked Positive response and engagement rates Pipeline opportunities generated Prospect targeting accuracy Lead quality Outreach conversion rates Messaging and personalization effectiveness Consistency of outbound execution Continuous campaign improvement Why This Role Stands Out Direct impact on pipeline and business growth Ownership of outbound execution from end to end Opportunity to build and improve outbound systems from the ground up Hands-on exposure to: LinkedIn marketing Cold outreach B2B prospecting Copywriting Lead generation Pipeline development Direct collaboration with leadership Fully remote environment Strong growth potential into: Senior Outbound Marketing Specialist Growth Marketing Demand Generation Business Development Growth / Outbound Lead Interview Process Initial Screening Call Spark Hire Intro Video Video Interview with Pavago Recruiter Practical Assessment – Outbound Strategy / Messaging Exercise Client Interview Offer & Onboarding Apply Now If you: Know how to build targeted B2B prospect lists Have hands-on LinkedIn and cold outreach experience Can write personalized messaging that generates responses Understand how to turn outbound activity into qualified pipeline Enjoy testing, optimizing, and improving campaigns We’d love to hear from you. Apply with examples of outbound campaigns, prospecting systems, LinkedIn outreach, or lead-generation strategies you’ve built or managed. #OutboundMarketing #LeadGeneration #B2BMarketing #LinkedInOutreach #ColdEmail #SalesDevelopment #Prospecting #PipelineGeneration #RemoteJobs #GrowthMarketing
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