Principal Product Designer

About The Role Deel is transforming from a suite of products into an intelligent, orchestrated experience for work. As Principal Designer, you'll work directly with the Chief Design Officer as a collaborator on frontier design initiatives: the vision projects that sit ahead of where the core product roadmap is today. This is not a single-project role. The brief will move as the frontier moves. Right now, a central piece of that work is orchestration, designing what it means for a user to move from intent to resolution across a single, coherent experience layer. Key Responsibilities Design at the Frontier: Take early, undefined vision and turn it into designed, prototyped, shippable experience, anchored right now in orchestration and intent-to-resolution design, with the remit expanding to new frontier initiatives over time. Build Across Verticals: Partner with product, engineering, and design leads across Deel's vertical teams so whatever you're building is coherent, scalable, and integrated with existing surfaces. Prototype at the Frontier: Rapidly design, prototype, and test novel interaction paradigms, from intent-driven interfaces and agentic workflows to task prediction UX and personalized, adaptive experiences. Design for Personalization: Design experiences powered by the segmentation and personalization infrastructure Deel's insights function builds, without owning the underlying data models. Push Design Patterns Forward: Innovate on interaction patterns at the frontier that inform what eventually gets codified into the design system, without owning the system itself. Build Alignment: Build alignment across product, engineering, and leadership through compelling design narrative and prototypes. Raise the Bar on Craft: Hold a high craft bar on every surface you touch, sharp enough to stand next to brand without owning it. Requirements Principal or Staff Level Experience: 10+ years in design, including 2+ years at principal level - or equivalent seniority. You operate as an individual contributor in fast-paced, high-complexity product environments, leading through vision and craft, not people management. Systems Thinker: Proven ability to design across product surfaces and organizational boundaries, thinking in systems, not screens. Self-Directed: Comfortable owning a problem end to end with minimal oversight, from ambiguous brief to shipped experience, without waiting for direction on what to build next. Comfortable with a Moving Brief: Energized by ambiguity and by work that shifts as the frontier moves, rather than needing a fixed, permanent mandate. Prototyping and Craft: Exceptional prototyping skills and strong visual and interaction design sensibility. AI-Native Design Practice: Hands-on experience designing AI-powered product experiences (agentic workflows, intent-driven interfaces, generative UI, personalization systems), focused on designing with and for AI rather than building AI tooling. Personalization-Aware: Comfortable designing experiences powered by segmentation and personalization systems without owning the data modeling behind them. Collaborative and Cross-functional: A natural relationship builder across design, product, and engineering who earns trust without needing a formal design-systems or data-science mandate to do it. Communication and Narrative: An exceptional communicator who builds alignment through design vision, particularly when translating undefined ideas into something a room can align behind. Location: NAMER or LATAM based, with working hours overlapping Pacific time and some overlap with EMEA.