Brand Manager

We are looking for a Brand Manager to shape how Karsten’s brands look, feel, and perform in the market. This role combines creative direction with a strong commercial mindset, translating insights into clear brand concepts and consistent execution. You will be responsible for defining creative direction, developing structured briefs, and working closely with Studio, Marketing, and Commercial teams to ensure all brand activities are aligned with strategy and business objectives. Your responsibilities include: Brand Strategy & Insights Lead market research to track consumer behavior, trends, and opportunities Define target audiences and analyze competitors to strengthen positioning Develop integrated brand and marketing strategies across channels Brand Development & Design Drive brand identity evolution and ensure consistency across touchpoints Lead creative direction, translating strategy into concepts and briefs Support premiumization to enhance brand perception and value Commercial Brand Management Collaborate on product assortment, pricing, and promotions to drive performance Ensure brand consistency across teams, partners, and agencies Evaluate initiatives with a commercial, shopper-focused mindset Planning & Leadership Manage brand projects, timelines, and priorities across workstreams Collaborate cross-functionally with Marketing, Design, Buying, and Sales Guide stakeholders to ensure effective execution of brand initiatives