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OVERVIEW The Product Marketing Lead will own the narrative that connects our products and services to the market — crafting positioning, messaging, and go-to-market strategies that drive real impact. This role sits at the intersection of product, sales, and marketing, translating complex features into compelling value stories that resonate with target audiences. Your experience spans across Product Marketing, Performance Marketing, SEO, CRM and Campaign Management — someone who brings both a creative mind and an execution-first mindset. You'll work closely with cross-functional teams to shape product adoption, enable sales conversations, and establish clear market differentiation across all offerings. Note: This is an independent contributor role. You’ll own the complete charter — from strategy and planning to hands-on execution and delivery. DESCRIPTION Define product positioning, messaging frameworks, and differentiation strategies across all products and services. Lead end-to-end go-to-market planning for launches and feature releases, collaborating with product and sales teams. Develop customer insights through ICP research, persona mapping, and feedback loops to inform marketing strategy. Create compelling product narratives for campaigns, website content, sales decks, and customer-facing materials. Build competitive intelligence systems to track market trends, competitor positioning, and emerging opportunities. Develop sales enablement materials including battle cards, pitch decks, case studies, and objection-handling guides. Plan and execute multi-channel marketing campaigns with performance marketing rigor, optimizing for adoption and pipeline. Drive SEO strategy and content optimization to improve organic visibility for product pages and campaigns. Conduct win/loss analysis and synthesize market feedback to refine messaging and inform product roadmap. Track GTM performance through adoption metrics, engagement rates, and lead quality, iterating based on results.
Here's where they are, who's hiring them, and what to say in your interview.
27.322Jobs
5.920SG
62%EN
Singapore alone has 5,920 of them. India has 3,543. The US has 2,443. If you're looking at a marketing role, geography matters: check WorkMundi's location filters to see which regions match your visa status and timezone. Don't apply everywhere; apply where you can actually work.
Four employers are posting at scale: SIMPLE RECRUIT (1,205 jobs), ROYAL ORG PTE. LTD. (795), SKILLMATCH RECRUITMENT (435), and jobgether (371). If you see a job from one of these names, you're looking at a company that hires marketing roles repeatedly. That's a signal of stability—and a chance to learn their hiring patterns across multiple openings.
In your interview, expect this question: 'Tell us about a time you measured the success of a campaign.' Marketing hiring managers ask this because they want proof you think in metrics, not hunches. Come with a real example—conversions, clicks, revenue, engagement rate, cost per acquisition—pick the metric that mattered most. Show you track what you do.
16,882 of these 27,322 job ads have text written in English. That's the ad itself, not necessarily the language the job requires. Read the job description carefully to confirm what languages the role needs.